Borvin Beverage Franchise Corporation (BBFC) was formed by Don Mikovch in 1992. Prior to forming BBFC, Don Mikovch served as CEO of several international high technology and broadcasting companies, where he received numerous awards and recognitions for his business achievements.
In 1985 and after extensive worldwide travel, Don created Borvin Beverage (formerly Borvin Wines International), a wine importer and wholesale distributor located in Alexandria, Virginia. Borvin Beverage operated successfully which gave the Don the additional knowledge, experience and incentive to franchise his business.
Why Borvin Beverage Franchise Corporation?
A few reasons to own a BBFC franchise:
- The Wine Institute reports that in 2006, US wine retailers sold over 301,000,000 cases for a retail value of $27.8 Billion dollars! This is a 100% increase from 1996.
- There are nearly 500,000 wine retailers in the US market.
- US wine sales have grown for 13 consecutive years. Overall, wine sales have the highest growth compared to beer and spirits.
- If an additional 1% of the US population began to consume wine, that would equate to 3 million new wine consumers.
- Wine is a highly respected beverage that has been enjoyed over thousands of years. Scientific studies regard moderate wine consumption as beneficial to health and longevity.
- Many states are C.O.D. for alcohol deliveries (such as in Virginia), relieving the wholesale distributor of burdensome and costly collection efforts.
- A BBFC franchise is a very reasonable investment for a large potential business.
- Warehouse storage is one of the cheapest facilities (per square foot) required to enter large scale business. No expensive building image is required or necessary for success.
- Wholesale distribution allows the franchisee to go out and sell to customers instead of being tied to a retail location that must attract customers.
- The BBFC concept is designed for growth and expansion into different product lines.
- Once your products are in a retail establishment it is easy to add additional product lines.
- Wine is an easy product to sell because it involves all of the senses. Selling the product entails viewing the color, smelling the bouquet and tasting its quality.
- Wine is a high profit margin item for retailers and is essential for restaurants. It is not uncommon for restaurants to mark up their wine 200-400%.
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