We take swimming, and business success, seriously.

We want you to know you’re buying into a franchise with a passionate, proven mission.  Every detail of our business plan, vision, and story is backed by our relentless determination to do things correctly, give our clients incredible service and help swimmers of every level love the sport as much as we do. We’d never ask you to jump in the deep end with us if we didn’t believe in this business every step of the way.

SwimLabs Mission

It is our mission to combine state-of-the-art technology, world-class instructors, exceptional facilities, and a never-ending passion for swimming to offer the fastest and surest way for swimmers of all levels to learn, improve and achieve their highest goals.

We help our swimmers be safer, compete smarter, feel confident and enjoy a life-long love of the sport.

Our Concept Makes Waves

SwimLabs is a truly unique swim school franchise opportunity because it is an innovative approach to swim schools. Instead of huge, multi-lane pools with crowded locker rooms and lots of overhead and upkeep, SwimLabs is compact, smart, strategic, and most importantly – proven. So whether you’ve been looking for a franchise that involves kids, fitness, health, education, coaching or just a pure love of swimming, you’ll find success in the Lab.

Here’s the Quick SwimLabs Story

We are a unique swimming training facility designed to use technology and individualized instruction to teach swimmers of all ages – beginners to competitive athletes – the absolute best mechanics for water safety and swimming success.

What Makes Us Different

• Our facilities have indoor pools that use a constant current and are kept between 85-90 degrees. (For learn to swim, warm pools mean happy young swimmers, happy parents and a happy staff.)
• Multiple in-pool cameras and pool-length mirrors are positioned strategically to capture a 360-degree view of the swimmer’s stroke. (Helping swimmers see their strokes is what a gives both of us a competitive edge.)
• Video-analysis software and large screen monitors provide instant feedback to swimmers on how they can adjust their stroke to be more efficient and faster in the water. (This is the same technology used by today’s Olympians.)
• Our unique video library of elite swimmers allows us to show our swimmers their strokes side-by-side with the best in the world. (This keeps customers coming back for more.)
• All instruction is done by expert, adult swimmers who are passionate about the sport, have been SwimLabs certified and have years of experience and training. (Translation: We earn respect from competitive swimmers, trust from parents.)

BUSINESS MODEL

We’re swimming with savvy business sense.

We believe in keeping it smart. Keeping it simple. And making sure our franchisees never get in over their heads. Our business model blends lessons, aquatic training, and exercise plus the sale of swim merchandise all in a welcoming environment that is easy to maintain. You’ll quickly become an integral part of your community and a favorite gathering place for kids, parents and swimmers of all ages.

We’ve thought of everything from how to keep your pools perfectly heated to how many swim caps you’ll probably sell in a month.

As a SwimLabs Swim School franchisee, you’ll use our distinctive business format, instruction techniques, training programs, specially designed pools, swim stroke analysis software, systems, methods, procedures, designs, layouts, advertising, promotional and marketing methods, and operational standards and specifications.

For your customers, SwimLabs is simple, trusted, proven, fun.

1. Easy sign-up for classes: 
 We use MindBody online, an easily managed scheduling and point of sales system.
2. Simple Billing
: Invoicing is done monthly with an automatic payment system.
3. Happy swimmers, every time. We emphasize exceptional communication from first conversations on the phone to follow-up recaps of lessons. Swimmers and/or their parents feel connected to our staff and our instructors are valued both for their expertise and their exceptional ability to create one-on-one relationships with each swimmer resulting in customized training.

For franchise owners, SwimLabs is structured, streamlined, smart.

You’ll be part of a healthy, fun, rewarding business that has satisfied customers, happy kids and a community that understands the value of your service. Not to mention, you can wear shorts and flip-flops to work while you run your own business.

Additional opportunities:

Franchisees are encouraged to become involved in swimming activities and swim teams in the vicinity of their SwimLabs as well as becoming active in other community events.

Multiple sources of income:

SwimLabs offers instruction varying in cost based on individual or group lessons, multiple session pricing, or membership pricing. Advanced swimmers may pay on a per lesson basis. Retail space in your location allows for revenue from the sale of swim-related products.

We want you to know you’re buying into a franchise with a passionate and proven mission.  Every detail of our business plan, vision, and story is backed by our relentless determination to do things correctly, give our clients incredible service and help swimmers of every level love the sport as much as we do. We’d never ask you to jump in the deep end with us if we didn’t believe in this business, and in you, every step of the way.

As part of our team you will have…

Training:

SwimLabs provides a two-part initial training session for Certified Manager training and Certified Trainers. Each session consists of 5 to 7 days, for a total of 10 to 14 days of classroom and on- the-job training at our designated training location. We provide you with written and on-line manuals for use in conjunction with the initial training. We may waive a portion of the training program if your Certified Manager or Certified Trainer has sufficient prior experience or training.

Three individuals are eligible to participate in both parts of our initial training program without charge. At least one individual who will be responsible for the daily management of your SwimLabs must successfully complete both the Certified Manager portion and the Certified Trainer portion of the initial training program. We will make the initial training program available to replacement or additional trainers and managers during the term of the Franchise Agreement at an additional cost.

Website:

As a new franchisee SwimLabs provides you with an out of the box website and marketing package tailored for your specific market. This package includes a website built on SwimLabs’ existing template meaning it is optimized correctly from the start, including setup of all Google tracking properties, and setup of a blog. The site is built to be fully integrated with our scheduling platform and uses unique content based on the current company messaging, but with enough differentiation to avoid duplicate content issues. This differentiation includes web properties like LinkedIn, Facebook, Twitter, and initial foundational local link building. What all this means for you as a franchisee is that you receive a fully operational website that is easy to access and edit.

Search Engine Optimization (SEO):

SwimLabs has established a scaleable and cost effective way to optimize your website on all of the world’s leading search engine platforms. We have partnered with an industry leading SEO company who assists us in making sure your website, blogs, link building and content appropriately fit our researched key words and data points. Without this support system, franchisees would become disgruntled and would see less than desirable financial results. While SEO is just one factor to your success, it is an important one that needs to be done correctly and cost effectively. With SwimLabs supporting you, you can ‘check off’ SEO as being handled correctly, which makes us as happy as you.

Ongoing Support:

Along with all these specific types of support you will have as a small business owner, SwimLabs will also always be here to help you with anything. This type of unparalleled back office support is the type of family first mentality that you as a franchisee are joining. From ongoing cloud sharing and servicing, to content forming assistance and even routine daily questions, we will always be at your side every stroke of the way.