The original agency was started by an independent billboard rep who was asked to source other billboard advertising other than the inventory he represented. After researching he found that there was a multitude of options and even more companies that sell these options so he recognized the need for a single access point for advertisers to source thus type of advertising.
After failed attempts to expand and franchise on his own he was introduced to Ray Titus, President of Sign*A*Rama & EmbroidMe, who recognized the opportunity to grow the business through a successful franchise system.
The term "outdoor advertising" or "out-of-home media" refers to all forms of media that reaches consumers outside their homes. Formats include large billboards and posters located on major highways, busy arterial roadways and local streets; bus bench, bus shelter & telephone or directory kiosks we see on the sidewalks; transit advertising displays located on the exterior of buses, trucks, mobile billboards and taxis; dioramas we encounter inside malls, airports and rail stations; the alternative category includes sports stadiums, aerial advertising, advertising in health clubs & night clubs as well as pizza boxes and hotel key cards, In fact there are over 100 different formats of outdoor media that continue to expand every year.
Simply put, outdoor advertising is the best way to reach today's on the go consumers who are difficult to reach with traditional media such as newspaper, TV & radio. Technology advancements like the internet, DRV, I-pod's and satellite radio allow consumers to avoid these forms of media. Savvy advertisers are shifting their budgets to include outdoor advertising as a way of ensuring their ads are being seen.
With hundreds of forms of media and hundreds of companies who own them, Billboard Connection Agencies provide advertisers with a single point of access to all formats in any market.
With over 40 agencies in the US we are the only group of independently owned and operated outdoor media consultants in the industry. Our agency owners live, work & play in their respective markets so for advertisers looking to reach into multiple markets we provide real local market knowledge on a national level.
We truly don't have a competitor in the franchise world with the same business model however what makes our opportunity very attractive is that has low start up costs, no inventory to buy, no employee's necessary and very low operating expenses because it is home based. This is a very unique business model in a growing industry and because we have access to a wide array of outdoor media formats we are able to service clients from one door retailers to fortune 500 companies.