Hooters of America, LLC is the Atlanta-based operator and franchiser of over 430 locations in 28 countries. The privately held corporation also owns and operates 205 locations itself.
The first Hooters opened October 4, 1983, in Clearwater, Florida. The Original Six founders were quickly detained for impersonating restaurateurs, but fortunately for America, they were soon allowed to go about their business. During its history, the Hooters concept has remained true to its roots. The current logo, uniform, menu and ambiance are all very similar to what existed in the original store, albeit with some 21st century enhancements. This consistency is understandable given Hooters continued success and high ranking amongst the industry's growth leaders.
The casual beach-themed establishments feature music, sports on large flat screens, and a menu that includes seafood, sandwiches, burgers, salads, and of course, Hooters original chicken wings. Others have arrived, departed, and even flat out copied our formula, but we remain the genuine original.
Hooters is proud to have created a globally recognized icon. Obviously we’re talking about the owl in our logo, but in addition to that, the Hooters Girl has become a phenomenon of her own. Hooters Girls are the very essence of Hooters. Trained to excel in customer service, they provide the energy, charisma and engaging conversation that keep guests coming back. Much more than just a pretty face, Hooters Girls have game. They’re intelligent and attentive – using their energy, experience and personalities to serve guests everywhere, to live in the moment and take a break from the outside world.
Hooters is proud of the more than 300,000 Hooters Girl alumnae who have grown into their own lives as mothers, wives, career-minded businesswomen and entrepreneurs, many becoming doctors, lawyers, authors, government officials and community leaders. Chances are you’ll see Hooters girls in your local community lending a hand to help some great organizations – from raising money for breast cancer research to recovery efforts after major storms.
Investments: $956,500 – $4,275,000
Franchise fee: $75,000
Royalty fee: 5%
Minimum Cash: $1,500,000
Net Worth: $2,500,000
Training and Support
Franchise Development Team
The Franchise Development Team is your first point of contact with Hooters. They will assist you with the number of restaurants to be developed, your development schedule, territory to be developed, and navigation of the franchise award process. The Franchise Development Team will also provide guidance and support during your site procurement for your Hooters location.
Franchise Operations Team
Our Franchise Business Development Manager(s) provide ongoing business consulting and operations support for our franchisees. These veteran restaurant operations professionals provide valuable assistance in all aspects of the Hooters Restaurant operation and will become the primary day to day contact for a franchisee once they open their restaurant.
Construction and Design Team
Once you sign a Franchise Agreement, the Construction and Design Team will assist you with all matters relating to design and construction of the restaurant. The team will work with you on the store layout, design, and finishes, as well as help educate you on the best practices in designing and building a Hooters restaurant. The team will also help connect you with our approved vendors for the various materials, furniture, fixtures and equipment needed to construct a Hooters restaurant that meets HOA Franchising, LLC standards.
After you sign your Franchise Agreement, we will schedule you and your managers for Hooters restaurant training. The program involves an innovative combination of classroom interaction and practical work in a training restaurant. You will be trained in customer service, hospitality, food preparation and safety, quality, methods of cost control, store security, employee scheduling and management, recruiting and retention of employees, maintenance, budgeting and marketing. The Hooters training department will be on hand to help with pre-opening training and any necessary follow-up training of your front and heart of the house employees, as well as assistance in the actual opening of your new restaurant. After you open, the Hooters training department continues to be available to you for scheduling of training programs for new management personnel and for limited field training. Our Training Department continually designs and upgrades the training materials used in our training programs.
Candidates must have a minimum of five years of previous multi-unit restaurant experience, or have an operational partner that does.
Candidates must have the ability to develop a minimum of three (3) restaurants in the proposed development territory.
We offer a twenty year term with two ten year renewals.
- Franchise Fee: $75,000
- Royalty: 5%
- National Advertising: 2.5%
- *International fees and royalties will vary by country.
A minimum net worth of $2.5M and liquidity of $1.5M. These requirements are minimums and may be higher in certain markets.