Started in 1997, Billboard Connection began as an outdoor advertising agency before United Franchise Group acquired the concept and began offering it as a franchise in 2004. Since 2004, Billboard Connection evolved into offering over 100 different forms of out-of-home advertising solutions for businesses. With the addition of these additional product offerings, UFG added the additional brand IZON Global Media in 2012 to encompass all the franchise has to offer.
As the global leader for entrepreneurs, The United Franchise Group represents a wide network of well-known brand names such as SIGNARAMA, EmbroidMe, Transworld Business Advisors, SuperGreen Solutions and Plan Ahead Events in addition to the IZON & Billboard Connection Franchise.
IZON Global Media Franchisees work with business owners and other advertising agencies to facilitate their outdoor media advertising campaigns. They act as a full-service agency, covering consultation, contracting, design, production and reporting. Outdoor media includes, though is not limited to:
- Bus shelters
- Shopping mall signage
- Taxi advertising
- Bus advertising
- Airport/Train station advertising
Why it works
With radio and print advertising steadily decreasing in effectiveness, and Television advertising inaccessibly expensive for most business owners, outdoor media campaigns have been becoming an increasingly desirable avenue for small to medium enterprises. As a result of the changing media environment, besides the Internet, outdoor media now represents the largest growing and most accessible active advertising medium in the world. By 2015 it will represent an $8+ Billion dollar a year industry.
The drawback for business owners who wish to run an outdoor media campaign is that unlike Television, Radio and print, there isn’t simply one person to call to begin coordinating their campaigns. IZON Global Media & Billboard Connection is the solution for business owners as a coordinator between the client and all other points of contact. For example, these points of contact may include:
- Multiple Billboard owners
- Multiple Shop owners with advertising space
- Multiple Vehicle owners with advertising space
- Signage installers
At no additional cost to the client, IZON Global Media franchisees deliver their campaign, and manage it from start to finish. A business’ typical outdoor advertising campaign budget ranges between $10k to $100k+.
Income Sources for a Franchisee
Depending on the types of media used within a campaign there will be multiple income sources available to them. These include-
- Trail commissions on advertising space
- Markup/Commissions on production
- Markup/Commissions on designs
- Markup/Commissions on installations
One of the greatest strengths of a franchise such as this is that there are little-to-no overheads. Franchisees would have no employees, no equipment, no inventory, and as the business will be run virtually from a home office or shared workspace, no rent. With this type of setup, IZON Global Media Franchises have tremendous profit potential.
Software: How the franchise will be run
IZON franchises are run using cloud-based software, which means that they can be managed from anywhere in the world from a laptop or computer. The software is designed to manage all of the following:
- Project Management
- Debtors Ledger
- Client Management
Benefits of the Business
The benefits of the franchise are as follows:
- Low overheads
- Low investment
- No employees
- No equipment
- No inventory
- No rent
- Quick startup
- Full training included
- Ongoing support included
- Fully systemized
- Can be run from anywhere