Wardrobe Spa is led by Michael McKernan, and is a leader and revolutionary in the dry cleaning industry. The company has a proficiency in the dry cleaning business with an emphasis on the chemistry side of the business. Wardrobe Spa specializes in all aspects of garment cleaning with a focus on being environmentally friendly while offering great turn-around times (often same-day service).

The Wardrobe Spa model is quite different than traditional dry cleaning in many ways. Traditional dry cleaning uses solvents to clean the textiles. These solvents can be toxic, flammable and dangerous to the environment. Wardrobe Spa will use no harmful solvents or chemicals, the system uses water and chemistry that is free from toxins, alkalis and is biodegradable.

Some of the solvents used in traditional dry cleaning are strictly regulated and some are being phased out and banned in some states throughout the country. Traditional dry cleaning removes grease and oil from textiles very well but need assistance with water-based stains by pre spotting which takes skilled and trained personnel. The majority of stains coming through dry cleaning facilities are water based and the Wardrobe Spa model removes these stains in the normal cleaning process.

There is no need for pre spotting hence less labor and risk of doing damage to garments. The process is very easy to train employees, virtually anyone can be trained to follow the process. Most dry cleaning plants have a full time person dedicated to spot removal and garment classification because traditional dry cleaning processes will damage and melt certain buttons, beads, decorative trims and also cause dyes to bleed, fade and transfer to other garments.

This is the reason many cleaners charge more to customers for these garments because these decorative buttons and trims need to be removed before the cleaning process and then reapplied. The Wardrobe Spa model virtually eliminates that position because the Wardrobe Spa system will not damage decorative buttons and trims and is much safer on colors and dyes. Traditional dry cleaning machines are very expensive and take a great deal of maintenance to maintain clear and odor free cleaning solutions.

These machines require a filtration and distillation process to keep the cleaning solution clean and odor free. They require a great deal of steam and electricity to do so thus larger more expensive boilers and higher utility cost compared to the Wardrobe Spa system. The solvent is very expensive and is used over and over again in the cleaning process so it is important to maintain the solvent properly.

This is not necessary in the Wardrobe Spa process fresh clean water and chemistry are used in each and every load of textiles cleaned. For reasons like these and many more, customers clothes will last longer look brighter and be free of solvent and chemical smells, and the Wardrobe Spa model is a much more efficient option than traditional dry cleaning businesses.

Why Wardrobe Spa

PROTOTYPE LOCATION

Wardrobe Spa has a successful first prototype in operation in Omaha, Nebraska.

OPERATIONALLY SOUND

The Wardrobe Spa model runs smoothly with a manageable amount of employees and a reasonable workload for an owner operator.

POINT OF DIFFERENCE

The Wardrobe Spa business model is a step forward in terms of technology and operations. The key differentiators for this business include the fact that there are no hazardous materials used in the cleaning process, as well as the fact that it can offer same day service with high quality results.

ADAPTABLE NATIONALLY

The Wardrobe Spa model is certainly adaptable nationally. Every US market with a significant population base has customers looking for professional dry cleaning at a reasonable price.

CASH REQUIREMENTS REASONABLE
The cash requirements are extremely reasonable for a start-up. A franchisee could start a Wardrobe Spa operation with an average buy-in of 244,475, which includes the franchise fee, lease deposit, build-out, vehicles, working capital, and all of the equipment.

INTEGRITY AND COMMITMENT

In building the Wardrobe Spa business model, Mr. McKernan has based this organization on a commitment to the customer and a focus on quality on-going services.

OTHER REASONS TO JOIN US:

1. Ten Billion dollar industry.

2. Virtually recession proof.

3. Wardrobe Spa brings a management team with over three decades of experience.

4. Environmentally friendly business, no harmful or toxic chemicals.

5. Multiple revenue streams, wedding gown preservation, suede and leather cleaning, tailoring.

6. Proven marketing systems.

7. Complete equipement packages and layout plans provide lower startup costs.

8.Comprehensive training and unparalleled support.

9.Lower capital investment over many dry cleaning franchises

10. Ongoing Franchise Support

AREAS OF SUPPORT INCLUDE:

• Operational Support
• Marketing Support
• Accounting Support
• Audit Support
• Legal Support

Wardrobe Spa will also continue ongoing research and development, which will stream down to each franchise location. With these great areas of support, becoming a franchisee of Wardrobe Spa could not be easier!

The potential franchisee candidate list is extensive – the profile is diverse and expansive allowing for a broad pool of franchise candidates we would be open to considering. This business can literally be taught to anyone who is motivated and willing to learn and has the ability to communicate with potential clients on a professional level. If there were to be targeted groups, they would include anyone with a sales background, former managers, former salespeople, former business owners, former marketing executives, military, firefighters, or anyone with customer service experience.

The best Wardrobe Spa candidate will be a person of good character and reasoning abilities, and will operate with complete integrity. The ideal candidates would be someone who also could work as an owner-operator in the beginning to minimize their labor costs, while building a customer base. Once their client base can support bringing on new employees they could devote more of their time to bringing in new business.

The number one quality we will look for in a potential candidate for Wardrobe Spa is their comfort level in the sales and marketing process. Wardrobe Spa franchisees must also exhibit a willingness and commitment to service and client satisfaction. They must understand that success is based almost entirely on one’s ability to follow our proven methods and to satisfy the dry cleaning needs of customers in a given market.