For nearly 30 years, Alloy has offered a premier personal training system that provides proven results for people who are focused on healthier, active lifestyles.

Where strength and opportunity meet. That’s Alloy.

An optimal way to leverage the growth of the “active aging” demographic segment.

We understand what happens when things come together to create something bigger, stronger, longer-lasting. Our superior personal training system is uniquely focused on consumers over 50, not the “20-something” fitness fanatics that so many other gyms target.

Our established, effective fitness platform and business management solutions have delivered real results throughout the world. Now Alloy Personal Training Franchise gives you the chance to make an impact, both on your community and your own future… with your own branded, brick-and-mortar Alloy personal training franchise location.

Why the Active Aging Market?

American consumers over 50 years of age are expected to control 70% of the disposable income in the United States. With a unique focus on this viable demographic, Alloy uniquely occupies a growing, underrepresented and well-funded segment of the marketplace – one that you can readily tap into as an Alloy franchise owner.

There are many reasons why the fitness and personal training industry are booming.

• Companies are finding they can save on employee health care costs by incentivizing their employees with gym memberships.
• Plus, the American population is embracing healthier eating trends. Eating better tends to make people think more about fitness. One idea leads to another!
• Add to that Alloy’s unmatched focus on the lucrative “active aging” population, and you have the ideal personal training franchise formula for incredible results – for both members and fitness club franchise owners

ALLOY WELCOMES PEOPLE NO MATTER WHERE THEY ARE IN THEIR FITNESS JOURNEY

For decades we have been helping people understand what they are capable of. Alloy personal training franchise capitalizes on meeting the needs of the “active aging” population. More than ever, aging adults are more active and practice healthier lifestyles.

It is our honor to lead them along in their fitness journey. And we are honored to welcome qualified business owners to our team, to help benefit even more people at independently owned Alloy personal training franchise locations.

IT'S TIME TO POWER UP YOUR FUTURE.

Bring a Better Fitness Experience to your community.

The Alloy franchise management team takes the same amount of pride in training a new personal training franchise owner as we do one of our personal training club members.

Leveraging the Alloy personal training franchise business concept gives you an opportunity to offer customized personal training solutions, while utilizing what you learn from the Alloy management team to build a dynamic personal training franchise and successful business.

• FRANCHISE START-UP GUIDANCE, INITIAL TRAINING, ONGOING SUPPORT AND REFRESHER TRAINING

  We will never stop giving you the franchise management advice and tools you need to thrive within your Alloy fitness training franchise—from guidance on setting up your personal training franchise location, to business management training before you open your doors, to on-site visits and remote support when you need it.

• EQUIPMENT, TECHNOLOGY AND OPERATIONAL TOOLS AND OPERATIONS MANUAL

  You’ll have access to the franchise pre-approved suppliers and vendors, and you’ll leverage useful technologies such as accounting software platforms, a unique CRM system including KPI measurement tools and other reporting functions via our exclusive Alloy franchise management dashboard. PLUS, you’ll have access to our confidential and detailed franchise operations manual that will help you run your personal training business from day one.

• SALES AND MARKETING PROGRAMS AND MATERIALS

  You’ll have access to a range of franchise, marketing and fitness training materials, as well as fitness assessments and tools that will assist in the promotion and education of your local fitness business, including membership retention initiatives, templates for ads, website presence, and more.

The Alloy personal training franchise support program gives you the franchise management tools you need to make a real impact on your clients and your future.

We invite you and other business-savvy entrepreneurs to join us in our mission.

Refined best practices. Time-tested systems. Total commitment to fitness seekers and Alloy gym franchise owners... Find out if the Alloy Personal Training opportunity is right for you!