Business owners realize that the vast majority of their customers come from the people who live and work in the vicinity. They are looking for advertising media that allow them to narrowly target these prospects. Advertising with Around Town Community Magazine is a very efficient use of a business’ marketing dollars. Therefore, it is easy for us to sell our ads. In fact, for our company-owned magazines, we have not found it necessary to maintain an outside sales staff. Our advertisers come to us. This is a truly a career that allows you to use your creativity. Every day is different. You will not be stuck in a boring rut.
Around Town Community Magazine, Inc. ("Around Town") began franchise operations in September 2002 in Woodstock, Georgia. Around Town franchises niche community magazines, each with a goal of "strengthening communities."
Around Town was founded by Gina Carr and Don Kyle. Gina has a BA from Georgia Tech in Industrial Engineering and an MBA from Harvard. Don has a BS in Accounting from Florida State University and also is a CPA. Together they started The TowneLaker magazine in June 1996 and Sixes Living magazine in June 2000. After many years of practice, they decided to franchise the niche community magazine concept through Around Town Community Magazine, Inc.
Don and Gina have been heavily involved with their community throughout the lives of the two company-owned magazines — a key component of the success of each. Likewise, a successful Franchise Owner also must get involved and become a part of their community in order to create a successful niche community magazine.
Why Around Town Community Magazine?
If you are already a successful professional in a field such as real estate, insurance or similar business where name recognition is important, you can promote your primary business through your Around Town Community Magazine. You can use this publication to help your core enterprise dominate its competitors.
Around Town Community Magazines enjoy advertiser retention rates of over 80% from issue to issue. You do not have to start generating revenues from dollar one each month. These high retention rates allow you to concentrate on growing your revenues and profits.
The longer you are in business, the less you have to work to sell new advertisers. If desired, you can run this business from your home, allowing you to enjoy all the economies of a home based business, including no rent, no construction costs, few additional employees, very little marketing and no inventory required. The Around Town Community Magazine concept has been tested and proven. We have years of successful, profitable operating history.
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