In the late 1980s, Mary LaMeres-Pomin and Lyle Martin had a small, successful residential real estate office in Reno, Nevada; mostly working referrals and repeat customers. Around that time, large franchise offices and "mega-brokers" started to emerge and increase in popularity.
Consumers believed that bigger meant better. Mary and Lyle realized they needed a competitive advantage if they were going to compete successfully with the "big boys." After witnessing the success of discount companies in other industries, they came up with a premise: If you charge home sellers less, you should be able to do enough volume to make up for the lower fees. They were right! And Assist-2-Sell was born.
Business took off as they began targeting "For Sale by Owners" (FSBOs) with their discounted commission. Mary and Lyle soon realized home sellers needed and wanted full-service, but they wanted to pay a more reasonable fee. So, they made some adjustments and Assist-2-Sell evolved into a "full service discount commission" model.
No one else was offering full service discount rate real estate, which meant Mary and Lyle had to write the book. They refined the "Assist-2-Sell System" based on their experiences and became experts at adaptation.
With the power of the internet being harnessed to offer buyers and sellers more choices there is no question that old-fashioned high commissions are long gone. The success of the Assist2Sell business model is proof that both homeowners and real estate agents alike realize there is a better way to buy or sell a home.
Our system works and makes sense. Our low-fee commissions generate more leads than you can imagine. It's a program that works without high overhead and a large sales staff. We'll teach you our secrets of success and show you everything you need to know to get started and build a strong business. Assist-2-Sell franchises are surprisingly affordable