WHY ATTORNEY AT LAW MAGAZINE

Attorney at Law Magazine launched its premiere issue in 2010. Since then, the publication has grown to become a national network of local-focused publications.

Attorney at Law Magazine is a tightly focused business-to-business trade magazine providing informative editorial on the business of law to the local legal community and other industry leaders. Each edition of Attorney at Law Magazine provides local information on legal topics, practice management and business development.

Attorney at Law Magazine has compelling content highlighting local attorneys, legal professionals, law firms, expert witnesses, and local business leaders with additional feature articles and columns capturing the latest industry trends. The integration of compelling local market editorial with informative features and columns delivers a unique perspective to the legal professionals. The local-focused sections are highlighted by the features on prominent lawyers and firms, the driving forces in the market’s legal community.

The publications exist simply to serve the legal community. Our goal is to provide the most informative and engaging content in each issue. We have no agenda and no pitch, so the content is dictated by our readers, in fact, we encourage our readers to offer feedback.

Based out of Phoenix, Attorney at Law Magazinehas magazines spanning the United States – from the Santa Rosa Valley to Miami and everywhere between.

The Business Model

In addition to advertising sales, Attorney at Law Magazine has created several unique content marketing products that help the legal community in their marketing efforts. While Attorney at Law Magazine is driven by the publication, it is the content marketing opportunities for the legal community that drive the business.

Content Marketing is on the rise…

• $118.4 billion will be spent on content marketing in 2014. 
• On average, marketers allot a quarter (25%) of their marketing budget to content marketing. 
• 62% of companies outsource their content marketing. 
• 79% of B2B marketers use content marketing to achieve brand awareness goals. 
• 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. 

As the need for strong content marketing in the professional fields – particularly the legal field – continue to rise, Attorney at Law Magazine must strive to meet the demand.

In an effort to make each franchisee a success, Attorney at Law Magazine maximizes the training and support. With a comprehensive training plan focused on building and sustaining a profitable business. Franchisees benefit from ongoing marketing plans, a robust support system.

Startup & Ongoing

While Attorney at Law Magazine’s franchisees receive continuous support from the corporate staff, the initial training is all-inclusive. With a 5-day training class, the franchisee is able to sit down with each department and become fully fluent in their responsibilities. This training class arms the franchisee with the marketing and business knowledge of over 20 years of industry experience.

In addition to the initial training and ongoing conference calls, Attorney at Law Magazine is available for on-site assistance and is available for one-on-one calls.

Attorney at Law Magazine seeks to support their franchisees throughout the live of their magazine franchise.

For the Creation & Circulation of Your Magazine

• The production & design of your magazine
• The production of a 4-color glossy print edition, as well as an interactive digital edition
• A CASS-certified mailing list for your market
• A professionally designed email template for the digital distribution 

The Tools to Manage Your Business

• QuickBooks company files
• A comprehensive magazine management software system that combines sales, production and billing in one place 

Training, Support & Marketing

• 5-day comprehensive training class
• Franchise Manual
• On-going conference calls
• Support from our Market Development Manager and other staff
• Custom-designed media kit material
• Custom-designed media kit folders
• Custom-designed contracts
• All editorial, photographer, videographer and model release forms
• Custom-designed business card
• Samples of other magazines for marketing
• Customized house ads
• Marketing brochures and flyers
• Customized marketing eblasts
• Access to the Attorney at Law Magazine Resource Library
• Access to a catalogue of sales & marketing letters
• A custom-designed press pass

Editorial Material & A Virtual Presence

• A national library of updated editorial articles
• A growing library of stock photography and images
• A staff of editors and proofreaders
• An official webpage for your local edition
• A maintained social media presence