Baby Boot Camp provides fitness, nutrition, and community support for moms.

Born out of necessity, Baby Boot Camp arrived shortly after Kristen Horler's first child in August 2001.

After extensive research, she was unable to find an effective workout that didn't require hiring a personal trainer and a babysitter.

Drawing from her experience as a personal trainer and new mom, Kristen developed Baby Boot Camp to balance the fitness needs of new moms with their desire to spend time with their baby.

Today, Baby Boot Camp is available across the United States. Franchise opportunities are available throughout the U.S.

Baby Boot Camp strives to:

• Enhance the lives of moms through safe and effective programs.
• Provide a supportive environment where moms strengthen their sense of community through our MomStrong Tribe.
• Offer family-friendly career opportunities through franchising and instructor training.

Our culture is so much more than a mission statement. We live and breathe our mission, our values, and our purpose every day, in our personal and professional lives. We strive to empower women to realize their full potential through inspiring health and wellness in their community. 

Our Founder, Kristen Horler: "Our mission is to empower women to realize their full potential through inspiring health and wellness in their community."

Kristen Horler has been a certified fitness professional since 1997. She is an author, presenter, and a continuing education provider for the American Council on Exercise.

Kristen is passionate about food, fitness, and inspiring wellness. She completed her Masters of Science degree in Nutrition at Northeastern University in December 2015 and believes in being a student of life. She is passionate about sharing the power of whole food plant-based nutrition and she enjoys cooking, spending time with her family, and traveling.

Are you looking for a family-friendly career that will allow you to balance family, work, and fitness?

Be your own boss while setting a healthy example for your children. Join our tribe of moms that supports one another through fitness, nutrition, and community. 

Our initial and ongoing business support enables you to focus on your clients and your family. Our goal is to help you work smarter, not harder, as you work towards your short, medium, and long term goals.

We provide business support and coaching from day one. Our 12-week timetable for start-up includes weekly coaching calls with our franchise support and marketing teams as you prepare for your Grand Opening.

Month One: Your first four weeks will be focused on business basics, which includes your Operations Manual, training webinars, and online support from your very own business success coach. You will learn how to use our online systems, including our business development center, marketing & print center, client management software, and your own merchant processing platform. You will also start the process of obtaining your national fitness certification.

Month Two: Your second month will focus on working with our franchise support team to secure your initial location, determining your schedule, and finalizing your pricing. Additional training will continue as you begin to market your business in your community and work through your start-up timetable and checklist during your weekly coaching calls.

Month Three: You will focus entirely on preparing for your Grand Opening during month three, and building the foundation for a successful business.

Passionate about fitness & nutrition.

You don't need to be an experienced fitness professional to be a successful Baby Boot Camp franchise owner. If you have a passion for health & wellness and a strong desire to support moms in your community, being a part of our Baby Boot Camp family provides you with the support to develop a tribe of strong moms, while influencing positive change with the next generation. 

By joining our Baby Boot Camp family of franchise owners, you receive the tools and support necessary to deliver safe and effective fitness programs to prenatal & postpartum moms.