The only real estate brand that is relevant 365 days a year with the consumer and trusted for more than 90 years.
Our brand is built on a trusted, iconic foundation that no other real estate brand can compete with. For generations, Better Homes and Gardens has shaped and enriched the lives of hundreds of millions of people. For generations to come, this brand will continue to guide loyal consumers to live their best lives.
“There’s a foundation and years of trust, and quite frankly, that’s what the consumer needs today.”
Kevin Levent, President & CEO Better Homes and Gardens Real Estate Metro Brokers
We have a unique value proposition because of our 100-year relationship with Meredith Corporation, publisher of Better Homes & Gardens® magazine. This relationship gives our network members exclusive marketing access to tens of millions of loyal consumers, unique tools, lifestyle and design trends, and valuable content. Learn more about how this access can translate into a real competitive advantage for your company.
Build and maintain valuable connections with:
- Access to Better Homes & Gardens® lifestyle photography, online articles, and branded videos to enhance your marketing
- A customized subscription program for Better Homes & Gardens®magazine, a game-changing way to maintain and cultivate consumer relationships
- Exclusive direct marketing access to more than 100 million consumers, many of whom are readers of Better Homes & Gardens®magazine. Revolutionize the way your company prospects and markets listings!
We help you build your brand locally.
We offer the marketing resources you need to deliver a fully customized multi-media campaign to promote your office, listings, and affiliated agents.
Enjoy unique tools such as:
- Proprietary research that helps you stand out as a lifestyle and thought leader
- High-quality advertising templates to help you shape your local market presence
- The ability to easily create listing presentations, flyers, postcards, email campaigns and more
- Campaigns customized to specific target audiences, from luxury to city life
Affiliate with talented agents and help them excel.
Attract and retain agents with the power of a brand everybody knows, and empower them to go above and beyond for their clients with our unique service philosophy. Give them the chance to develop with:
- New agent learning courses
- Skill development
- Technology best practices
- Better Homes and Gardens Real Estate Luxury Course
- Better Homes and Gardens Real Estate Staging Course
- Continuing education
Market yourself with a powerful lifestyle brand.
America’s most trusted brand will open doors for you. Brokers and affiliated agents benefit from the universal awareness of the Better Homes and Gardens name and the consumer trust that comes along with the brand, as well as national marketing campaigns.
Tailored Tools & Resources
- Professionally-designed, presentations, print and digital marketing templates to market to both buyers and sellers
- Exclusive marketing materials for different market segments and lifestyles such as waterfront, luxury and urban
- High-quality lifestyle and real estate content to help keep in touch with customers and prospects year-round
Agent Productivity Tools Stay ahead of change with the cutting-edge technology.
- ZAP® websites and mobile apps to gain insight and communicate with potential buyers and sellers
- Better Homes and Gardens Real Estate consumer app powered by ZAP®
- LeadRouter™ for lead-capturing
- National lead strategy that includes paid search, SEO, social media, and video
- Featured and exclusive listings on Zillow
- Digital marketing center with customizable templates