With prime real estate available, now is the time to tap into the $20 billion swim lesson industry with Big Blue Swim School.
WHY THIS INDUSTRY?
ESSENTIAL LIFE SKILL
- Can’t be outsourced or automated
- Amazon-proof
- Parents will always invest in their children
$20B INDUSTRY
Swim school financials stack up against other franchise concepts with the added bonus of contributing to the health and well-being of children
GROWING INDUSTRY
Athletic participation for kids ages 6 through 12 is down almost 8% over the last decade.* But participation in swimming is growing, with 52% growth in year-round swim memberships from 2000 to 2017**
NO DOMINANT NATIONAL PLAYER
With no dominant players in the swim-lesson space, and recent decreases in state and local spending, the market demand for quality swim schools focused on basic skills is high.
Other brands in the space leverage existing pools, or have dedicated swim lessons but poor real estate and difficulty finding and retaining talent. This opens up an opportunity for Big Blue Swim School to emerge as a national player.
Big Blue Swim School’s strong unit economics stacks up against other franchises, and the brand’s real estate footprint allows for multiple classes to happen simultaneously to drive higher revenue than competitors in the space. Big Blue Swim School’s proprietary technology and distance-based curriculum sets franchisees up for long-term growth.
WHY THIS FRANCHISE?
- Great financials that stack up against other franchise segments
- Recession-resistant since its founding during the 2008 recession
- Lesson Buddy proprietary technology that operationalizes the business and provides a tool that parents love using
- Results that drive business growth through referrals
- Mission-driven business focused on an essential life skill
- The swim school industry is primed for a national player to emerge
- Unlike other brands, employees are full-time and receive competitive benefits, resulting in low turnover and higher customer satisfaction
Leave a Comment