Welcome to Black Rock Bar & Grill, an award-winning steakhouse specializing in Certified Angus Beef ® steaks served and cooked to perfection by you on a 755-degree volcanic sizzling rock. Our concept ensures that every bite is just as hot and juicy as the first, and is always cooked just the way you like it!
This method of cooking is the newest phenomenon in the culinary world. It creates a memorable dining experience, making Black Rock the ideal restaurant for special occasions, as well as for everyday dining with friends and family.
It all started on October 27th, 2010, in Hartland, Michigan, a small town in a very tightly-bonded community.
Black Rock Bar & Grill opened its doors and brought with it a dining experience unlike any other. By pairing family recipes, a 755-degree volcanic stone, and a love for food, the Morganroth family knew they were a perfect fit for the restaurant industry; however, they had no prior restaurant experience, working only off their dream of what Black Rock could become.
With a very determined family and help from the community, Black Rock grew into something remarkable. Voted the number one steakhouse in Michigan for three consecutive years, the family in 2013 entered a nationwide competition to be named “America’s Next Top Restaurant Franchise” and won first place. Today, Black Rock is expanding across the nation. We are home grown, and soon to be nationally known.
Black Rock Steakhouse is an award winning steakhouse specializing in Certified Angus Beef steaks served on a sizzling 755-degree stone at the customer’s table creating a guest experience like no other. The Customers cook the steaks at their table utilizing the 755-degree stone. This new volcanic rock cooking method is the newest phenomenon in the culinary world because not only does it create a memorable dining experience it, it ensures the customers a hot, juicy, and flavorful bite of steak from the first bite to the last.
With a full menu that features a combination of original recipes and popular favorites, there is something for everyone and a wide range of price points. Black Rock also provides an extensive wine selection, a variety of traditional and craft beers as well as a full liquor bar.
HIGH VOLUME BUSINESS
Black Rock is a high volume business model, but it is easier to operate than other full service restaurants. We serve top quality Certified Angus Beef steaks, but unlike traditional steak houses we leave the steak cooking to the customers. With customers cooking their own steak that allows us to reduce our staffing needs, almost eliminate waste and minimize service times to crease a simplified restaurant model. This also results in a small kitchen staff and does not require the highly trained chefs that other full service restaurants have. Black Rock is a high revenue business model that is driven by the guest experience and a simplified kitchen operation.
MINIMIZE THE CHAOS
A typical Saturday at the affiliate locations does similar revenue for the day, but the operation is completely different. The kitchen is orderly and calm, with the grill often being the slowest area. The difference is our steaks. Instead of the normal cook time, concern of the proper doneness and coordination with other menu items, each steak is simply placed on the hot stone with the proper side items and served to the table. A process that takes two minutes rather than the fifteen to twenty minutes of a typical steakhouse. Waste is eliminated because no steaks are returned because they are not cooked properly. The result is a guest dining experience beyond compare and a simplified operating model for the restaurateur.
Black Rock’s Volcanic Granite Stones are a game changer in the restaurant industry!
- Drives more customers to your restaurant
- Increases the average spend
- Persuades customers to come back more often
- Reduces kitchen labor costs
- Nearly eliminates returned steaks
- Makes more profit for you!
Holiday’s and/or any occasions are typically the busiest times of the year for many steakhouses. The guest experience suffers, the kitchen is in total chaos, fifty plus tickets on the grill, expo and grill coordinating the timing of steaks cooked to different doneness and other menu items being prepared all so that they come out hot and at the same time. It is a nearly impossible task to master, so orders are returned by guests because they are not cooked properly, or are not hot and fresh and need to be recooked on the fly creating further chaos in the kitchen.
Skip the headache, Black Rock’s concept makes steak impossible to be cooked improperly, the food is always hot due to the sizzling rock, and with the steaks cooking temperatures no longer a concern it is easier on the kitchen to get grill items done with less chaos, leaving the restaurant running smooth on such a busy holiday. This is also the case for all special occasions that come through a restaurants door, it is an overall more seamless process at Black Rock Bar & Grill.