Grounded in the belief that the right playthings give children a gateway to physical, emotional and cognitive development, Brilliant Sky Toys & Books provides the highest quality products in an atmosphere that is both active and interactive.

We purposefully create environments that are vibrant yet warm, exciting yet comforting and experience-rich yet safe. From vivid colors and natural woods to low sight lines and the encouragement of hands on exploration, the Brilliant Sky sensory experience is unlike any other.

With locations throughout the south and midwest and featuring more than 10,000 high quality specialty products, Brilliant Sky Toys & Books is truly the place where everyone can find their way to play.

A Wonderful Franchise Opportunity for You

Imagine getting in on the ground floor of an opportunity that is poised to take off into the future. Imagine a franchise opportunity where you learn directly from the founders of the business – those who built it from the ground up and have all the knowledge that comes with it. Imagine a franchise company where every corporate employee also works at the store level. 

At Brilliant Sky Toys & Books, we're in touch with the day to day operation, and that allows us to offer the highest levels of personal support to our franchisees. We've grabbed the attention of our industry (Playthings Magazine 2003 Best New Store Design, Travel Savvy Magazine "Top Seven Toy Shops" – 2005), and now we're looking to grab the attention of passionate, motivated franchisees with the skills and desire to be awarded a Brilliant Sky franchise.

At Brilliant Sky Toys & Books, we're in touch with the day to day operation, and that allows us to offer the highest levels of personal support to our franchisees. We've grabbed the attention of our industry (Playthings Magazine 2003 Best New Store Design, Travel Savvy Magazine "Top Seven Toy Shops" – 2005), and now we're looking to grab the attention of passionate, motivated franchisees with the skills and desire to be awarded a Brilliant Sky franchise.

Our Mission Statement

To enrich the lives of children and their families by providing unique, high-quality products that enlighten, educate and entertain
To promote the ideals of creativity, tenacity, self-esteem, tolerance, patience, cultural sensitivity and non-violence in children
To provide the highest levels of service and value to all customers at all times
To offer an extensive selection of products that allows every child to find a toy to cherish
To meet all of our other goals while never forgetting the ultimate goal-fun!

Why Specialty Toys? Why Now?

The time has never been better to stake your future in the specialty toy industry. Today's parents (and grandparents) are more educated and financially stable than ever, and they're seeking what's best for the children in their lives. 

It's no secret that the mass retail toy chains have struggled in recent years and the groundswell has come right back to the four-billion dollar specialty toy market as toy buyers seek unique, developmentally sound products in a high-service atmosphere. The time is now!

A Superior Support Program! 

Once you're awarded a Brilliant Sky franchise, our support begins on day one and it never ends. Here's just a basic look at how we'll be there for you:

• Site Selection– Retail is all about location. We'll help you find and secure the best possible location for your Brilliant Sky store.
• Store Design– We'll show you exactly how to implement our groundbreaking aesthetic concepts.
• Product Selection– It starts with our recommended beginning inventory (RBI) and continues with ongoing sales data, product analysis, and vendor negotiations to help you maintain the best possible product mix.
• Training and Support– At our facilities and yours, we'll be there to fully train your management staff in preparation for your grand opening. You'll receive regular visits from a field support representative and you'll never be more than a phone call away from expert support.
• Operations/Manual– We've done all the trial and error for you, and documented all of the crucial pre-opening and day-to-day operating procedures in our easy-to-follow Brilliant Sky Operations Manual.
• Marketing– Ad slicks, commercial scripts, press releases – we've got the tools you need to "shout it from the rooftops" and let your community know about your Brilliant Sky store.