Founded in 1985, Tustin, California-based Cash Plus was acquired by Craig and Judy Wells in 1996. The company offers check cashing, payday advances, international wire transfers and money orders at its locations across the United States.
Cash Plus is a privately-held franchise company in the family financial services industry. One of the industry's pioneers, our franchise and company-owned stores serve families in the $25-60,000 annual income range.
HERE ARE SOME BASIC FACTS ABOUT THE CASH PLUS FRANCHISE
Single and Multiple Units
There are several ways you can become a Cash Plus franchisee. Most of our operators are part of either our Single Unit Program and our Area Development Program. Area Developers have the option of opening additional stores in specific areas. A significant number of our franchisees have opened multiple stores.
Express Units, Too!
If you’re a business owner operating an existing retail location, we can show you how to significantly increase your sales and profits. Sound interesting? The Cash Plus Express Plan allows you to sell highly profitable and recession resistant financial services and products in as little as 150 square feet of space.
What We Market
Cash Plus family financial centers deliver a mix of services that includes check cashing, payday advance loans, money orders, wire transfers and more. Our marketing machine pulls customers in and our “Kings & Queens” service keeps them coming back. For details on our services, CLICK HERE.
Our Customer Base
Our customers are men and women of all ages with annual incomes that range to $70,000 and beyond. They’re ethnically diverse folks who are trying to capture their piece of the American dream. Most have steady jobs and are supporting families. A good many are what we call “not quite enough” customers; part of the 55% of Americans who live paycheck to paycheck. Our business is to make the financial lives of these 170 million Americans a little easier and more convenient.
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