In 1939, seven motor court owners in Florida met and decided they could be more successful working together, establishing standards for service and quality and helping each other to fill their rooms through a referral system.
More and more owners joined and eventually the company, then Quality Courts United, decided to begin franchising. Today the company is known as Choice Hotels International, which includes 11 hotel brands ranging from the economy to upscale segments.
More guests to your hotel.
$1.4B in revenue
600K+ real guest reviews
- Robust search efforts
1.4M+ app downloads
45% call conversion rate
Nearly 7.6M calls answered
- Online Reputation Management
13M room nights booked in 2016
600+ targeted corporate and group accounts
Third Party Distribution
Preferred OTA and GDS relationships
- Industry leading agreements
Pricing & Revenue Optimization
33% of CH.com reservations booked at Best Available Rate
Revenue Management &
New Point + Cash and
digital gift card redemption options
Multi-Channel National Advertising
We focus our efforts on reaching the guests you want: Millennials, who are one of the fastest-growing segments, and corporate travelers, as well as midweek bookings too, when you have the most rooms available. With over $200+ million spent on national marketing efforts we get the message out to almost everyone, everywhere.
An experienced, locally-based team that assists franchisees with opening their new Choice properties and maximizing the return on investment potential.
We help you plan your opening every step of the way, whether new construction or conversion, ensuring you meet your milestones and also set a strategy for your local market.
We know the secrets of creating and running efficient, top-performing properties, and we’re eager to share them with you. Our award winning* resources are best-in-class!
With expertise in all facets of the hotel business, Choice Hotels provides a wealth of services to our franchisees.
Our Qualified Vendor program provides guidance to make sure the products and services you buy meet brand standards.