Using the experience he gained as the operator of a housecleaning franchise in the '70s and '80s, Tom Schrader founded Overland Park, Kansas-based Cottage Care in 1988. Franchisees offer a variety of tailored cleaning services for bathrooms, furniture, kitchens, floors and carpets.
Would you like to partner with a franchisor that drives new customers to you so you can focus on your business? How? We do the marketing and close new customers for you!
Like no other franchise in our industry and few in franchising as a whole, CottageCare® takes partnership with the franchisee to new heights. In this big-business approach, CottageCare®, Inc. takes the burden of finding new customers off the shoulders of the franchisees. We do this in two ways:
First, by implementing a sophisticated direct mail marketing campaign in your territory to make the phone ring with new customers.
Second, by steering all those calls to our Central Telephone Sign-Up department, where we have highly trained specialists who do nothing but sign up your first-time customers for you. This pricing line (servicing the US and Canada) has increased the sign-up rate to an overall average of 60%. Yes, that means we sign up an average of 60% of all our inbound calls from people responding to the four-page direct mail brochure we mailed to them.
CottageCare® is unique, and that is what has made us so successful.
With CottageCare® as your franchise partner, and housecleaning as your industry, you truly have the best of both worlds. There are many other advantages to owning your own CottageCare® business, of which the following are a sample:
- This business is lifestyle/family friendly. Our franchisees typically work 7:30am to 5pm Monday through Friday - no weekends, evenings or holidays!
- It is a low-tech industry. That's good! We will not be outdated by some high-tech innovation. Housecleaning will always be there, something that has to be done.
- We have mass appeal. Who wouldn't want to have their house cleaned? And CottageCare® has made it affordable.
- This industry has a huge future. Economists tell us our sector is only about 20% tapped, with 10 to 15 years before the impact of competition is even felt by the players within the industry.
- We are a developed concept. The housecleaning industry is past the fragile, start-up stage. We are now in a young, vibrant, fast-growth mode.
- It is a low-capital, high returns opportunity. We are in the "under $100k niche" of franchises that allow most anyone to be able to put the capital together to fund themselves. Yet it still has the potential of matching some of the big names in franchising in the area of income and asset value - like fast food.
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