Marriott prioritizes its relationship with franchisees. Every Marriott franchisee is assigned a dedicated corporate account manager for consistent access to the company, and has access to resources necessary for a successful opening and ongoing operation of Courtyard by Marriott hotels.
A publicly held company, Marriott International offers franchisees the benefits of a strong balance sheet, sound management and a record of industry leadership. Franchise agreements are available in the United States and Canada, Caribbean and Latin America, Europe, the Middle East and Africa, and Asian-Pacific countries.
The first Courtyard by Marriott hotel was built in 1983 in Atlanta. Courtyard was Marriott’s first sister brand, and was launched to target mainly business travelers who wanted quality service at reasonable prices. Marriott spent $2 billion to build the Courtyard by Marriott chain, seeking market share with Holiday Inn and other chain customers.
Since the brand launch and subsequent success, Courtyard by Marriott has pivoted to accommodate families and leisure travelers as well as business travelers, adding swimming pools, fitness centers, microwave ovens and mini-refrigerators in rooms, and offering family rates. Courtyard by Marriott now has more than 1200 locations worldwide.
Moderately priced lodging brand
"Designed by business travelers for business travelers."
This lodging brand has recently increased its number of downtown locations, often through conversions of historical buildings
- 80 to 150 guest rooms
- High-speed Internet access
- Restaurant, lounge
- Meeting space
- Central courtyard
- Exercise room
- Swimming pool
- 24-hour access to food