After 20 years in business, Linda Balentine is franchising her one-of-a-kind business model and challenging the moving industry in the process. Crowning Touch Senior Moving Services is the only moving company in the U.S. with a consignment shop, auction house and real estate division.
“We are a one stop shop for any senior who is down-sizing,” says Balentine. “We sell what they don’t want and split the profits with them 50/50. Our customer-centric service menu guarantees that we can honor America’s seniors by relieving their stress at a most critical time.” And the four, vertically integrated profit centers, augmented with proprietary software, provides a recession resistant recipe card for franchisees.
Balentine is certain that every major city in America needs a Crowning Touch. The swelling senior demographic guarantees a growing business opportunity for the next 30 years. While the retail component dramatically augments the standard margins inherent in the moving industry, it also makes moving fun.
“We get to recycle back into the community some fantastic assets at very reasonable prices, so everybody wins,” says Balentine.