Crush Taco is the brainchild of restaurateurs, Derrick Kuenzel and Mo Assi. Located in Frisco, Texas, Crush Taco features a variety of gourmet tacos, frozen margaritas, local beers, and specialty sodas. The menu is inspired by contemporary cuisine in a fast-casual and fun atmosphere.
Crush Taco provides a delicious mix of unique Mexican cuisine and is open for breakfast, lunch, and dinner. The model is fun, trendy, and convenient and the operations have been finely tuned based on its management team’s vast experience in the restaurant space.
Crush Taco sits in a great position in the franchise market with a strong operating model in place and a strong differentiation from the rest of the fast casual restaurants in the franchise marketplace. Crush Taco is a unique and high-performing exception within a lucrative industry.
The Crush Taco management team will offer unrivaled training and support to each franchisee as they join the Crush Taco family. the company’s operating model is simple and has been structured with well-defined processes and reordering systems in place, allowing for ease of replication. Initial training will be held at the headquarters.
Crush Taco achieves a very strong return on investment in comparison to the rest of the fast casual, and the franchise industry in general. With the implementation of a structured and systematized business model, the growth achieved by Crush Taco in several markets across the U.S. has been significant and impressive.
Exclusive territories can offer a competitive advantage in the franchise sales and marketing environment. As a result, the Crush Taco franchise system will be granting its franchisees an exclusive territory. The typical territory will include a defined urban area and will be documented as a 50,000 to 100,000 population center with a 5-mile radius option from the location (for any suburban locations).
Territories will be mapped based on the individual market circumstances for each unit sold. We will map out an area based on market research and the most recent available census data to come to territory modeling conclusions.
A franchisee should mimic the market of the existing Crush Taco model based on a $50,000+ median income and a demographic that contains families and young people with discretionary income.
Each territory will be defined as an area on a map that will be based on zip code and it will be decided by a number of factors including: population, median age, median household income,existence of competition, among others.