Curio Collection by Hilton, launched in 2014, is a global portfolio of more than 35 remarkable, upper upscale hotels and resorts handpicked for their unique character and personality. Curio Collection properties appeal to travelers seeking one-of-a-kind discoveries and authentic experiences, all backed by Hilton (NYSE: HLT) and its award-winning Hilton Honors program.
What is Curio?
Curio – A Collection by Hilton is Hilton’s latest brand and will be a carefully selected, global collection of distinctive four and five star hotels that offer travelers local discovery and authentic experiences in key markets. Just as the word “curio” can refer to something of interest, unique or even rare, each Curio hotel will be different from the next, with individuality being a common thread, along with the quiet reassurance of the Hilton name behind every location.
Where will these hotels be located?
We have plans for hotels in Las Vegas, Houston, Chapel Hill (North Carolina), Portland (Oregon), and Rapid City (South Dakota).
The following hotels were outlined in our global release which was distributed Monday, June 2. SLS Las Vegas Hotel & Casino; The Sam Houston Hotel in Houston, Texas; Hotel Alex Johnson in Rapid City, South Dakota; The Franklin Hotel in Chapel Hill, North Carolina; and a soon to be named hotel project in downtown Portland, Oregon. We look forward to sharing more information on the brand’s incredible properties as they begin to open later this year.
When will they open, so I can start earning and redeeming Hilton Honors Points at these hotels?
We are working to add the properties into the brand as soon as possible. Until they join the brand, they will continue to operate as independent hotels and will not be available for reservations or to earn or redeem Hilton Honors Points.
What are my Hilton Honors benefits when I stay with Curio?
Hilton Honors on-property benefits would be the same as you would find at any Hilton Hotels & Resorts location.
What Hilton Honors redemption category will these properties fall into?
Similar to our other brands, the redemption category for a hotel is dependent on a number of factors. As these hotels join the brand, we will place them appropriately. Once they are in place, we will be able to share redemption values.
What is the price point for a Curio hotel?
Curio hotels will fall in the four and five star ranges. They will be priced competitively within their markets.
Is Curio a boutique brand?
Curio hotels will fall in the four and five star ranges. We anticipate the Curio properties will range from boutique urban hotels to large beachfront resorts, all united by the fact they already have a local reputation and/or established brand identities. Some of the hotels that will join this collection are already well-known, independent hotels, such as The Sam Houston Hotel in Houston, Texas, and Hotel Alex Johnson in Rapid City, South Dakota.
Is this the Lifestyle brand I’ve heard some mention of previously?
No, Curio is a collection brand whose hotels will sit in the four and five star sectors. We don’t consider it a Lifestyle brand.