In 1991, East of Chicago Pizza was founded on our signature fresh pan pizza, devotion to quality, and the belief customers deserve the best tasting pizza with every bite. We believe our commitment to these three principles is the driving force behind our growth and success.
East of Chicago Pizza is a proven franchise system, which has thrived for over twenty years in the ultra-competitive pizza industry. We have more than 80 locations in six states and in 2013, East of Chicago continued its impressive growth by surpassing 48 consecutive months of same-store-sales increases, the addition of 12 new locations, all while breaking the $30 million mark in franchise-wide sales.
In 2008, Tony Collins, a multi-unit operator, purchased the franchise. Tony's vision for the East of Chicago brand centered on the drive and success of existing operators. "It started with engagement of the owners across the board," Collins said. "We looked at each operating unit and completed over 200 store visits in order to establish our vision and company goals for the next five years. Plus, we invested heavily in training and operational systems while securing national distribution channels." Today, East of Chicago Pizza is recognized throughout the Midwest for our specialty pizzas, delicious subs, and signature wings.
In the next five years, the company plans on reaching a total of 150 units and growing the corporate structure to provide continued support to the franchisee in all aspects of development, training and operations. The drive and success of existing franchisees are major aspects of East of Chicago's future growth plans. "You have to see beyond initial investment and want to grow larger with us," said Collins, noting the brand emphasizes there is a huge opportunity for aggressive expansion in key territories. "We look for potential franchisees who have great passion, a background in restaurant management, or, ideally, a multi-unit operator."
Be part of something successful!
The current consumer trend is to reduce time and expense in preparing food. The pizza market is a great way to achieve this trend. However, the market does face stiff competition. East of Chicago’s franchises enjoy a unique advantage with our signature taste, broad selection, high quality, and competitive price.
Superior Flavor and Selection
At East of Chicago, our recipe for success comes from our devotion to ensure our customers receive the very best tasting pizza, each and every order. Our signature pan pizza features a light and airy crust, California tomatoes that make our pizza sauce the best, a mozzarella cheese blend, and only the finest quality toppings.
East of Chicago also has a broad selection of specialty pizzas, subs and side items to satisfy a wide range of customer tastes. The Research and Development Department is continually developing and testing new products.
You’re Not Alone
From site selection through grand opening, East of Chicago’s development and training staff are equipped to get you up and running as quick as possible. Our targeted marketing and advertising programs help drive customer traffic. We also believe communication is important and provide our franchisees with a chance to exchange information through our secure intranet site
The more people experience East of Chicago, the more they want to become involved. That means East of Chicago is opening additional stores every year. Of Course, not all locations are identical. We offer a choice of dine-in w/buffet units or delivery and carryout (DELCO) units and choice of locations within strip malls or stand-alone units. For example, an area developer may want to build a stand-alone flagship store in a high–traffic area and then surround it with satellite DELCO units to completely maximize exposure in a wide delivery area