Mr. Dennis Johnson has spent over twenty years honing his craft and becoming an expert on automotive paint and touch up work. His background and education in this industry has created relationships from which automotive dealers can benefit, offering touch up and paint correction services in mass quantity.
The premise is simple, Finelines has a specialized touch-up process, offering traditional touch-up paint, or full paint correction (wet sanding and buffing). The dealer uses these services to restore vehicles appearance and increase value. This allows the dealer to charge a higher sale price.
An exclusive franchise territory is generally considered a major selling point. As a result, Finelines will grant its franchisees an exclusive marketing territory and will use this as a competitive advantage against other non-territory franchise concepts.
We will be offering territories based on a population in a specific market – ideally, 250,000-500,000 in the Metropolitan Statistics Area. There may be other factors as well, accounting for the number of homes, dealerships, vehicles, or population density in the area.
Each territory will support a business that is commensurate with the initial investment and the caliber of franchisee that will fit each profile. Although the areas will be defined by the population for accounts, zip codes will constitute territories. The exclusivity will be defined as in no other franchisees will be permitted to open.