Fiori is an international floristic and decor company with over 10 years experience in the luxury segment. Our company is represented by the chain of boutiques and branches in Ukraine, Austria, Kazakhstan and Cyprus.

Fiori is not a flower store, Fiori is a Boutique of floristry and decor. Everything in Fiori boutique fits into the luxury class: atmosphere, service, professionalism, product quality. Fiori bouquets satisfy the most exquisite desires of clients and are an attribute of prestige and status.

We create bouquets with the same responsibility as fashion houses create collections of clothes. This is high art. Besides flower bouquets and arrangements, Fiori Company boutiques also feature an exclusive selection of home decor items that are carefully selected by Fiori experts from top exhibitions from all over the world.

These features enables our business to be one step ahead in creative and commercial terms.

Fiori flower boutique franchise elements include:

• Franchisee Standards Book
• Step by step instructions for opening a boutique
• Seasonal purchase of decor. Contracts and algorithm of work with suppliers for the purchase of fresh flowers
• Marketing
• Brand Book
• Fiori Academy staff training (3 courses and additional are available upon request)
• Boutique design project
• Maintenance and support

How much does the Fiori franchise cost?

Fiori has a franchise fee of $112,000* (€100,000) with a total initial investment of $147,400

Initial investments: $147,400* (€132,200) (Does not include the rental fee).
* the exact amount depends on the currency rate on the date of signing the agreement

This investment includes:

1. Repair (Premises repair $39,000* (€35,000))
2. Equipment:
   • Furniture: $11,150* (€10,000)
   • Equipment and special tools: $6,700* (€6,000)
   • Refrigeration equipment, lighting, video equipment: $10,600* (€9,500)
3. Materials (necessary to purchase in order to open the boutique):
   • Fresh flowers: $8,900* (€8,000)
   • Home decor: $62,700* (€56,200)

*the exact amount depends on the currency rate on the date of signing the agreement

Payback period: from 26 months

Average turnover per month: $37,000

General:

• Franchisee Standards book
• Step by step instructions for opening a boutique
• Interior design of the boutique
• Education at the Fiori Academy (CEO, florists, level up - 3 courses);
• Maintenance and support
• The best possible conditions from Fiori decor suppliers: quality, price, delivery time, quantity
• Regular seasonal purchase of decor, adapted under the franchisee country
• Long-term expertise in the selection of high-quality products in the luxury segment providing sales

Marketing and PR for the franchisee:

• Marketing strategy for adaptation in your region
• Brand’s DNA and positioning
• Brand book and branded texts
• Celebrity marketing principles of imaging PR-activities and photo sessions
• Online access to the photo and video bank of Fiori Company
• Digital Marketing: structure and guidelines for developing the right digital promotion and SMM strategy
• Trade Marketing: standards of visual merchandising, daily and seasonal window displays flower showcase
• Website building guidelines
• Promotion through the our blog
• Mention of Franchisee contact details on the sites of the network
• Recommendations on SMM management and development as well as content plan creation

We would recommend to open the boutique in the space of 70 sq.m, with an additional 12 sq.m dedicated to a utility room (82 sq.m in total). Another premise we would recommend having is a warehouse of approximately 15 to 20 sq.m for storage.

Our franchisee would also receive the following:

• Criteria for finding the best place for a trading point
• Individual design development of the boutique according to Fiori standards
• The list of necessary equipment
• Consultation on light and technical characteristics of the refrigerated showcase
• Drawings of furniture according to design project