Our founders believe in entrepreneurialism, personal freedom and sharing their success with others who also have a passion for fitness and want to achieve financial independence. Thus GRAVITY : A Total Gym Studio® is dedicated to Shared Success™ with our franchisees through a unique and intelligent approach to studio fitness utilizing The E3 Difference —superior Equipment, unparalleled Expertise and a peerless customer Experience.
What do we do
GRAVITY Studio® reaches fitness customers 30-65 years of age who are looking for group training with individual attention, efficient time use and life enriching results. We provide functional training in small group classes, individual and multi-client sessions with special attention to movement biomechanics and mindfulness. Our certified experts use Total Gym® incline bodyweight trainers along with other functional equipment to deliver our inclusive customer experience. The GRAVITY Training® method produces maximum effect in an efficient 45-55 minutes. Studios are 1800-2500 square feet, including dedicated space for classes and personal training.
How we serve YOU
We are in the business of helping people reach their full potential: our internal team, our franchise owners and our GRAVITY® clients. Our Shared Success™ pledge means the impact of OUR successful 40-year investment into health and fitness flows naturally outward for YOUR customers to experience, and naturally inward for YOU as a franchise owner to realize in terms of professional growth and personal success.
EQUIPMENT : Expertise : experience
The E3 Difference sets GRAVITY: A Total Gym Studio™ apart from every other studio fitness offering that pops up. You can train our way for life.
Our unique Equipment is central to our customers’ transformational results and is the catalyst for our success.
Leveraging the versatility and effectiveness of total body training on Total Gym®, the global leader in functional exercise equipment, GRAVITY® promotes foundational principles of correct and sound biomechanical movement. It’s safe, fun to use and is a key reason for continued client satisfaction and retention. Bodyweight training on Total Gym, works muscles in synergy allowing for a quick full body training session. Integrated with other functional tools, Total Gym is the tour de force of GRAVITY Studio®, ensuring ongoing fresh and relevant programming options.
For franchise owners, integrating strength training on Total Gym with our other functional equipment provides opportunities to optimize studio schedules, square footage and instructor resources. Workout durations are minimized, client participation is maximized and results are optimized. It’s great for the client and also great for business!
We’ve learned a thing or two in our company’s collective 40-year history in the fitness industry.
As innovative pioneers of functional training, we combine knowledge in physical therapy and sports conditioning with our home exercise and commercial fitness experience, and we put all that to work for franchise owners and their customers. We understand the strategy and execution necessary to create a profitable and sustainable business model for our GRAVITY Studio franchise owners, and that the most important of those is to consistently innovate.
Renowned health and fitness professionals from all over the globe have contributed to our GRAVITY Program design and format, with new material released each quarter. This Master Trainer Advisory Group drives the strategic direction of our product offering based on their collective 140 years of fitness experience.
Our Expertise extends far beyond our experience and our fitness programming. Anchored by Total Gym® founder and GRAVITY Studio CEO Tom Campanaro and the Total Gym organization, our Shared Success™ Franchise Support Team is comprised of business leaders and franchise professionals who know how to systemize our business so that you, as a franchise owner, can stay focused on YOUR clients. We simplify the process, helping our franchisees build and open studio locations with ease and speed, find and engage customers, and use technology to efficiently manage operations.
Owning your own business is rewarding when you have a support system in place. Our Shared Success™ philosophy encompasses YOUR and OUR success in every dimension and we strive to create the same GRAVITY Community Experience with our franchise owners. We learn YOUR personal, professional, financial and leadership goals and we create opportunities for you to reach those goals while growing your business.
Our overarching mission to bring an inclusive, results oriented and meaningful experience to our GRAVITY customers starts with our franchise owners. YOU are Customer One. We provide best-in-class business systems and training so you and your team can focus on creating that same community experience for your GRAVITY clients as you execute your own growth plan.
Our GRAVITY Franchise Team mentors you each step of the way, drawing on proven programs and platforms to help you implement and execute successfully. Our Shared Success™ Business System includes the support systems and training you need to launch your new facility and operate your ongoing business.
How It Works
1. Your People – We know that your team will be the driving force behind your success, so we provide immense opportunities for talented individuals to learn, grow as individuals, and up-skill careers inside the GRAVITY system. The most important person to develop is YOU—the business owner. A cornerstone of our Shared Success™ System is the GRAVITAS™ Franchise Leadership program, which focuses on the both hard and soft skills you need to be both successful AND happy while you build your business.
2. Your Startup – From site selection and facility construction to training and preview marketing, we have dialed in the opening and setup process. We do our best to get your open for business as quickly and effectively as possible, making it easier for you to focus on connecting with future clients.
3. Your Revenue Stream – A strong revenue culture is a required part of every successful business, and aligning with you to build your revenues is the primary focus of the GRAVITY Studio management team. With key performance indicators and regular checkpoints, we help you stay focused on the bottom line… Profitable Revenue. Our focus on the customer’s journey from awareness to purchase and retention is the foundation of our Business System.
4. Your Business – One of our core strengths—staying focused on our Shared Success™ System to ensure your business results. Working alongside you in our On-site Support Visits, we can maximize our system’s evolution.
5. Our Technology – In today’s business world, technology assists GRAVITY owners in managing the business of the business. From GRAVITY Instructors accessing the most recent workout formats via a smart phone, to a franchise owner accessing the customer pipeline from home, we make technology work for you, not the other way around.
GRAVITY is headed to a city near you. Please submit your inquiry with both a first and second choice territory.
Depending on your budget and the site you select. This estimate includes an initial franchise fee of $35,000, leasehold improvements, marketing expenses and working capital. We require $50,000 liquid investment by our franchise owners. Qualified candidates should have liquid assets of at least $75,000 and a minimum net worth of $400,000.