One of the most recognized names in the industry, Hilton Hotels & Resorts stands as the stylish, forward thinking global leader in hospitality. From inaugural balls and Hollywood award galas to business events and days to remember, Hilton is where the world makes history, closes the deal, toasts special occasions and gets away from it all.
The flagship brand of Hilton Worldwide continues to build upon its legacy of innovation by developing products and services to meet the needs of tomorrow's savvy global travelers while team members shape experiences in which every guest feels special.
The ultimate corporate parent is Hilton Worldwide Holdings, Inc. (formerly, Hilton Hotels Corporation). The company owns, manages or franchises a portfolio of brands, including Hilton Hotels & Resorts, Conrad Hotels, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Hilton Grand Vacations Company, Homewood Suites by Hilton, Home2 Suites by Hilton and Waldorf Astoria.
The franchisor licenses the Hilton System (the System). The System consists of the elements, including knowhow, designated from time to time to identify hotels operating worldwide under the Licensed Brand and currently includes the Marks; access to a reservation service; advertising, publicity and other marketing programs and materials; training programs and materials; standards, specifications and policies for construction, furnishing, operation, appearance and service of the hotel, and other elements.
A Hilton Hotel Franchise
Opening up and running your very own hotel is an exciting venture. To help you, some large hotel chains offer franchising opportunities. By purchasing a franchise, you immediately get to operate under a trusted name, helping you to get customers right away. One hotel chain that offers such a franchise is the Hilton brand.
A franchise is a license that you purchase for the right to operate under someone else's trademark using the procedures that have already been proven to work in that business. For example, a McDonald's franchise gets access to the brand name, all the recipes, and all the operating procedures for that brand. The Hilton brand actually offers franchises under many of its names, such as Waldorf Astoria, DoubleTree, and Hampton.
Franchisees can choose to open up under any of these recognized brand names that are available in their area. In this lesson, though, you'll see what is involved in opening up a Hilton Hotels & Resorts franchise.