The Hotel Indigo concept was inspired by the charm and service that boutique hotels provide. In each location, the Hotel Indigo brand offers a superior guest experience that incorporates the neighborhood story of the community in which it resides, curating local experiences for its guest while guaranteeing guests a level of consistency offered by IHG standards.
Great brands have a story to tell. Ours is all about math. The math behind Hotel Indigo® is based on a universal design constant found in nature, art and architecture known as the Golden Mean, the Fibonacci Sequence or Phi.
The nautilus shell, the brand icon of Hotel Indigo, reflects the perfect proportion of the Golden Mean. Look for it in the simple elegance of other graphic elements as well as those inspired by nature: pineapples, leaves of a plant, the pinecone.
Or in the gracefully balanced haiku that anchors our communications and advertising, and is the math behind our voice: 3 lines composed of 5 syllables, followed by 7, ending with 5. Haiku is a memorable, ownable way of communicating in a quick, punchy – perhaps even quirky – way that instantly communicates the unique personality of Hotel Indigo.
Instead of another dull, beige business hotel, why not check in to a hotel that’s really for you, the busy traveler?
An oasis where you can escape the hectic pace of travel and think more clearly, work more productively, rest more refreshingly.
An environment that doesn’t just shelter you, but inspires and reenergizes you.
That’s the idea behind Hotel Indigo.
No two owners are alike, and no two Hotel Indigo locations are either. A flexible design concept allows for uncommon individuality and a uniquely customized experience that appeals to guests and owners. The brand is at home in city centers, urban, and strong suburban environments, and is currently expanding internationally in key markets, with 70+ hotels in the current pipeline.
- Decor and menus are thoughtfully designed to capture local references and give a boutique feel
- Plush bedding, hard surface flooring, and spa-inspired bathrooms deliver a refreshing guest experience
- The Inspired Service Culture includes personal touches and helpful, courteous conversations
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