The success of future generations is shaped by childhood development, which is why the children’s services industry is a key point of interest. Here is the Little Kickers difference.
A recent IBISWorld report indicates that the child care services industry is forecast to grow at an annualised 5.8 percent over the five years through 2021-22, to total $16.4 billion. Over the next five years, higher fees, continued government support and increased maternal labour force participation rates are expected to drive further industry growth.
The Little Kickers difference
Little Kickers is committed to providing every preschool child with a positive introduction to sport, in the area of preschool football for young children.
“Franchisees get exclusive territories. Whether it is a metropolitan or country area, the franchisees that do very well in our system are those who engage their local communities,” says Dan Kelland, director, New South Wales and Australian Capital Territory.
Social media, word of mouth, and local marketing by engaging the community are key to franchisees sourcing customers. Multi-unit franchising is also encouraged for franchisees with a proven track record of success.
However, quality recruitment can be a challenge for franchisees.
“Convincing some parents that 18 month olds can engage and learn skills and attributes about soccer is sometimes a hurdle,” he explains.
“But once parents attend the classes and see what we have to offer, they are always pleasantly surprised with what their children can achieve.”
Ideal venues are located near shopping outlets, schools and community hot spots like swimming pools. However, sites also include community halls, basketball courts, schools and council venues.
Franchisees require relevant background checks, but don’t necessarily need business experience.
“Having a background in business is not important as we provide comprehensive training, however, being passionate about getting young children involved in sport and gaining healthy habits for life is,” says Kelland.
The initial investment of a Little Kickers franchise is between $20,000- $50,000 for a five year term with an option to renew. Included in the model is comprehensive initial training, access to a sophisticated back-of-house business system, marketing, ongoing field support visits, session assessments, forums, Google Apps and access to the global franchise network.
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