Business success comes in many forms and from varying paths – some from hard working family owned businesses, some from highly capitalized and investor funded enterprises and some from entering the right markets at the right time, avoiding competition and creating a niche.
Lobster Joint followed neither of those categories and, in my estimation, what makes the Lobster Joint story so compelling is that their success is based on hardcore and raw entrepreneurship at its very best. Founded by serial entrepreneurs and restaurateurs Bob Levitt and Tom Chabrowski, Lobster Joint successfully entered the highly competitive NYC restaurant and established a one-of-a-kind New England Comfort Food restaurant ("joint") serving some of the best lobster rolls on the east coast. The result has been overwhelming and Lobster Joint has built a following among resident New Yorkers and tourists from all over the country and the world.
The Lobster Joint Franchise
Recently we had the opportunity to work with Lobster Joint on the launch of their franchise system. For Tom and Bob, franchising represents a natural progression in the expansion of the Lobster Joint brand and one they are approaching strategically.
So getting back to raw entrepreneurship, well, from my perspective, some of the factors that have led to Bob and Tom's success are:
- Intensity and Passion – Tom and Bob don't just "run" a restaurant, they live it. They know all of their numbers, and they continuously focus on improving their systems food quality. They run their business with intensity and passion.
- Brand Focus – One factor behind Lobster Joints success is their brand and Tom and Bob's dedication to the brand. Lobster Joint knows what it is (New England Comfort Food and the very best Lobster Rolls) and what they are not (everything else).
- A Great Product – Sounds obvious but once your get the right systems and focus, success requires a really good product and turns out … it is not very hard attracting customers to walk through the doors to have a great Lobster Roll.