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Franchise Lucille Roberts Fitness Express

Investments

$271,850

Franchise fee

$25,000

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Short information

$271,850

$271,850

Investments

$75,000

$75,000

Minimum Cash

2

2

Wishing to buy

1970

1970

Year Brand Started

52

52

Offices

2010

2010

Year Franchising Started

Franchise Lucille Roberts Fitness Express

Investments

$271,850

Offices

52

Franchise Fee

25000

Short information

1970

Year Brand Started

2010

Year Franchising Started

About Franchise

We're YOUR women’s gym. At Lucille Roberts, we believe in serving our empowered community with fitness and wellness experiences in a positive, inclusive and fun environment. Constantly innovating to provide the best possible service, we want you to think of Lucille Roberts as a place for generations of strong, sexy, and confident women to call their own.

Inspired by a love of aerobics classes and a dream, Lucille Roberts opened her first gym in 1969. She took what seemed like millions of group aerobics classes before realizing that although the classes were predominantly women, the fitness clubs lacked a specific camaraderie that she craved. A pioneer of female empowerment, Lucille sought to create gyms that fostered a positive environment where women could come together to work out, meet new friends, and get inspired. An inspiration herself, Lucille Roberts was tough both in and out of the gym; rumor has it she would complete sets of curls while on conference calls and challenge coworkers to push up contests on Fridays.

Franchise Lucille Roberts Fitness Express

Recognizing a gap in the industmed Macy’s flagship at Herald Square. Lucille's goal was to offer affordable gyms tailored specifically for women who needed to use their gym time productively. Shopping could be a workout itself, but she knew that women were capable of so much more than shoulder pads and pants suits. Thus the Lucille Roberts customer was born. No longer did she need to maneuver around men lifting weights or spend hundreds on memberships dedicated to spa-like experiences in order to complete a proper workout. Today, Lucille Roberts prides itself on offering the most current, in-demand classes to cater to its busy and informed clientele.

In time, the gym network expanded to almost 20 locations around the North East, and one single, spandex-clad aerobics class grew to over 100 different and popular classes across our network. In 2017, our gyms became part of the Town Sports International family. While our family continues to grow, we are committed to being a healthy community for generations of strong, confident women to exercise fearlessly and train victoriously.

Franchise Lucille Roberts Fitness Express

Our success is a result of our low membership fees with no contracts, our smaller facility size (approximately 4,500 to 6,000 square feet) and our location in centers with national, daily-need and female-oriented retailers in both suburban and metro markets.

But our innovations as a women's fitness center don't stop there:

  • First to implement step classes, ball classes, kickboxing and Tai-Bo
  • Only health club to formally partner with Zumba
  • One of the most effective personal training programs across the industry

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Finance Information

Investments: $271,850 – $402,400

Franchise fee: $25,000

Royalty fee: 6%

Minimum Cash: $75,000

Net Worth: $375,000

Training and Support

When you join the Lucille Roberts family, you gain all the benefits of our four decades of expertise of owning and operating women's health clubs. We are committed to helping our franchisees along every step of the way of our franchise training process. We'll teach you how to utilize the vast power of social media, drive memberships and reap the benefits of robust local store marketing campaigns.

  • Training from Lucille Roberts' social media expert and industry leader Linda Leseman
  • Access to our proprietary platform, a multi-channel social media management tool
  • An extensive in-house marketing, advertising and public relations team
  • System-wide promotions
  • Weekly updates on fitness classes, techniques and trends
  • Classroom and "hands-on" franchise training in the field
  • Support from field-based operations teams
  • Customized management software and financial administration tools
  • Real estate site selection and lease assistance
  • Design and build-out support

Partner Requirements

Franchise candidates should have business sales or management sales experience, but do not need to have a health club, fitness or wellness background. Prospective franchisees can either be active owner-operators or semi-passive investors looking to diversify their portfolio through this unique franchise investment.

Also, franchisees should share a common goal with Lucille Roberts, which includes building a strong brand and a profitable business in an increasingly competitive marketplace.

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Business Type

Franchise

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