Here’s how opening a Massage Addict clinic adds up to success

Massage Addict is the country’s largest and fastest growing massage therapy company with locations from coast to coast. 100% Canadian owned and operated, this unique business model offers:

• consistent, predictable recurring revenue, with some 80% of treatments provided to recurring clients and paid for by insurance
• low investment and start-up costs
• quick Return on Investment (ROI)

Massage Therapy: A Growing Industry

Massage Addict has a proven business model that fulfills a market gap: the need for high quality, affordable therapeutic massage—with opportunities for both single and multi-location ownership.

• Benefits: Companies have incorporated massage therapy into their employee benefit programs in order to attract quality candidates and offset worker rehab and compensation costs.
• On the rise: More than 35% of Canadians have tried massage therapy - up 12% over the past 10 years.

What do our Massage Addict Franchise Partners say?

"We are excited to be part of a Canadian franchise success story. We were attracted by the opportunity to join a Canadian franchise focused on health—that was relatively affordable and recession-proof. The model fits a niche that offers clients quality care at a reasonable price and offers us consistent and predictable revenue. It’s a simple and effective business model that works."
- Wendy and Keith Ackerley | Halifax (Lacewood) and Bedford, NS franchisees

A Proven Formula for Success

At Massage Addict, we’ve designed a proven formula for our franchise partners that serves as the foundation for a successful business.

There are three elements that are essential to running a successful franchise business:

1. A well-known brand that captures client/customer demand:

• Massage Addict leads the market: With over 75 clinics and 900+ Registered Massage Therapists, Massage Addict is the largest and fastest growing brand in the market. Over 55,000 Canadians receive a Massage therapy treatment every month at Massage Addict.
• Massage therapy is growing: 35% of Canadians have tried Massage Therapy, up over 12% over the last 10 years.

2. A successful and proven business model:

• Low investment and start-up costs: Estimated start-up costs range from $175-$225,000 including the franchise fee, clinic renovations, furniture, equipment and opening cash flow requirements. Plus, most franchise partners receive financing through the Canada Small Business Financing Program.
• Recurring revenue and quick ROI: The Massage Addict membership model creates a long-term and loyal client relationship. Over 75% of the monthly revenue comes from recurring clients, and some 80% of our clients pay via health insurance. The result? Predictable revenue and quick return on investment.
• Opportunity for multi-clinic ownership: More than 50% of our franchise owners operate multiple clinics, some opening a first and then using the profits to expand to a second or third clinic.
• Straightforward in-clinic business model: Massage Addict is a single-service business that requires minimal inventory and working capital. It also provides an easy-to-operate staffing model.

3. Head Office expertise and support:

• The Massage Addict management team brings over 125 years of combined experience in Sales, Marketing, Operations, IT, Finance and general business leadership
• Pre-Opening
• Opening Week
• Post Opening

We’ve got your back.

Massage Addict's comprehensive support and training is designed to make sure you maximize your clinic's sales and profit. Our 'Playbook for Success' is the blueprint you need to open and operate a successful clinic.

The support you will receive consists of three important phases:

• Phase 1: Pre-Opening
• Phase 2: Opening Week
• Phase 3: Post Opening

Phase 1: Pre-Opening

One of the most important decisions you will make is your clinic's location. The old adage is true: location, location, location! But you're not alone. Some of the hands-on support we offer includes:

• Site selection: We take a three-pronged approach to selecting the best possible market location:
  1. Statistical analysis: our proprietary software helps identify trade areas based on population, demographics, number of available RMTs,anchor tenants and more.
  2. Partnerships with commercial real estate agents: We have national relationships with high quality, market-experienced agents.
  3. Your expertise: We will help you understand what to look for and how to evaluate prospective sites. However, it's your market – and your insights are critical to the statistical analysis.
• Lease negotiation: Our experience with large nation-wide organizations, as well as smaller plaza owners, will help guide you as you negotiate terms that best suit the uniqueness of your location and your market.
• Construction: Our Finish and Design Specification Guide details your clinic's construction requirements and look/feel. In addition, we are always available to help and answer any questions as you progress through this stage.

Our operations, training and marketing teams will help you determine how to successfully open your clinic. You will have weekly calls with the Head Office team leading up to the opening of your clinic, during which you'll receive:

• Weekly work schedule for build out and business setup
• Introduction to preferred vendors including help with ordering of supplies and massage equipment/tools
• Support with the development of recruitment action plans
• Education on:
  • the RMT profession: regulation/associations/education
  • legislative policies and guidelines
  • training tools and support for clinic staff
• Support for the development of local marketing plans, including creative requirements and execution strategy

Phase 2: Opening Week

Our operations team will be on site during this week to ensure an efficient and successful opening. During that time, they will:

• Review in-clinic operations and open readiness
• Ensure that grand opening best practices are employed
• Help with the day-to-day management of a busy clinic

Phase 3: Post-Opening

The hard work doesn't end when your clinic opens. Our Head Office support team will continue to be as involved as you want/require to help operate your Massage Addict clinic. This includes:

• Additional training/follow-up of key operations items like membership billing, and insurance reconciliation
• Regular communication to discuss strategies to improve Key Performance Indicators (KPIs)
• New products and services
• National marketing campaigns & materials
• Local market support tools
• RMT recruitment support
• Specialized software and admin tools

From pre-opening, to the big day, to all the days that follow, we're all about ensuring that your Massage Addict clinic is the best it can be. Your success really is oursuccess.