A welcoming atmosphere and an amazing selection of top-quality, always-changing home merchandise are just two ways in which New Uses offers a fun shopping experience. There’s also the brand’s unique resale concept, which includes buying inventory from customers for CASH On-the-Spot and selling those gently-used goods for up to 70% off of original retail prices.
Every New Uses features a clean, organized layout that displays on-trend home goods such as furniture, lighting, artwork, small appliances, rugs and more. Plus, items come and go daily, so there’s something new to find each time customers visit the store. Whether they’re furnishing a whole new apartment or house or are simply in search of that one special item that will enhance the look and feel of a room, they’ll find it for a great deal at New Uses.
For those that are downsizing or updating their home’s interior, our stores provide a simple and convenient way to sell items that they no longer need. This puts money back into the pockets of the people within the community and promotes the reuse of goods, which also benefits the environment.
And there’s no appointment needed for customers to bring in their items. We also provide an online form for submitting photos of large items such as couches and dining sets, so customers don’t have to haul them to the store unless they are officially accepted.
The market for buying and selling gently used home goods is growing, and our loyal customers know that New Uses is not thrift or consignment—it’s upscale resale. Everything in the store is in superior condition for a great price, and our friendly, professional staff provides great customer service.
So Why Resale for the Home?
Homes change frequently, from the number of people that make up a household to style preferences to technology improvements, etc., and the need for updated furnishings to keep up with those changes creates a demand for the affordable options provided by New Uses. In addition, our resale concept inherently benefits the environment, because buying and selling gently used items is a form of recycling, and that’s a lasting trend.
Today’s homeowners strive to create living spaces that express their personal style. Unlike big-box home stores that stock the same furniture and accessories at many stores across the country, New Uses offers one-of-a-kind merchandise that is unique to each store. And it’s always in excellent condition. This adds another level of fun to shopping for home goods.
WHO IS OUR TARGET CUSTOMER?
Our core customer group is comprised primarily of 25- to 49-year-old women and 30- to 49-year-old men who live within a 20-mile radius of our store. They are likely married and live in a household with 3 to 5 people. Our customers strive to create a home space that reflects their personal style, always searching for unique items that are high in quality at a good price.
With an interior design preference that leans toward traditional, our target customers opt to fill their homes with classic pieces that have stood the test of time. And though they aren’t categorized as early adopters when it comes to technology, they do equip their homes with current electronics such as flat-screen TVs. Whether they rent or own their home, New Uses customers are constantly updating their living spaces to suit their changing needs.
Our Millennial customers are ages 25 to 35. They live a very active lifestyle and are constantly on the go. They are defined as confident, tolerant and networked. They know what they want. They may be renting their first apartment or buying their first home and are looking to us to provide them with affordable furnishings for every room. Many may have high levels of student loan debt, so our prices suit their financial needs.
This generation is civic-minded with a strong sense of community, both local and global. They appreciate the reuse aspect of New Uses and the resulting benefit that their purchases provide to the environment. Millennials are also very connected, and their world is mobile. Smartphones and social media are critical to their daily life, so we must have a strong online presence in order to connect with them.
Our Generation X (Gen X) customers are women and men ages 35 to 50. The Gen X customers are highly educated and typically well-established in the working world, regardless of where their age falls in the generational range. This means that they are extremely busy, juggling both work and their family life.
This group may not be as tied to social media sites as the Millennial group, but is keen on trends because they have children growing up in our technology-dependent world. Gen Xers may be selling their first home and are looking to us as a place to sell their gently used furnishings for cash on-the-spot. They may also be sending their kids off to college and need to furnish dorm rooms with inexpensive necessities such as a desk lamp or a nightstand and on-trend extras such as a rug or a framed mirror.
The women and men that comprise our Baby Boomer customer group (ages 50 to 65) grew up at a time of dramatic social change. Memorable events during their life include the Vietnam War and civic and environmental movements. These changes caused them to be socially and financially responsible.
They look to New Uses to provide them with value: high-quality merchandise at a great price. And as their children move out, this group may be downsizing from a large house to a smaller condominium or apartment and our stores provide a place to sell the furnishings and other home goods that they no longer need.
Baby Boomers often dislike shopping online and feel lost or ignored in the big-box world of retail today. New Uses provides these customers with a smaller, more personal store with a local feel. They appreciate our higher level of customer service provided by a friendly, knowledgeable staff.
It’s no secret that the main reason customers visit New Uses stores is because of the exceptional product within. Whether buying or selling their gently used furniture, small appliances, artwork and other household goods, customers know that New Uses’ focus is on quality.
Our inventory comes from our customers, people that have like-new, stylish items in their homes that they no longer need. They bring it to New Uses and our certified buyers evaluate each item, making sure that it fits the following criteria:
- Great condition
- Current styles
- Free of wear, tears, stains and other damage
- Freshly cleaned
- All parts included
Customers are presented with an offer of cash on-the-spot or a percentage more in store credit for the items the store wishes to purchase. Our point-of-sale software features a sophisticated buy matrix, which helps buyers make offers that are consistent and fit the margins of New Uses’ successful business model.
Just like they love making money by selling items to New Uses, customers love saving money by shopping at New Uses, too. That’s what resale is all about! Stores price their high-quality, merchandise at approximately 70% less than the original retail price. That great value and seeing new items on the floor every day keeps shoppers coming back. So the more product our stores buy, the more they sell
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