The baby boomer generation is aging very differently than their parents did. They’ve been active their whole lives and are committed to using every opportunity to stay fit and healthy. They’ve planned for their retirement and have more disposable income than previous age cohorts. However, they don’t want to exercise at “meat market” gyms or centers populated with 20-somethings.
A well-run health center should be a comfortable place for its clients and be a good “fit” for them. Nifty After Fifty is not filled with body builders clanging heavy weights or high-impact aerobics classes blaring hip-hop music. We are designed with a specific target demographic in mind. It’s a growing demographic that represents a rich opportunity for the smart franchise owner willing to act quickly and work hard.
Products & Services
Nifty after Fifty® is not just a fitness center for individuals or “Baby Boomers” who are 50 years and older, we are a full service state-of-the-art fitness center promoting "greater wellness and lasting independence". We offer a unique array of empowering services to help you look and feel great!
Our low cost fitness memberships include clinically supervised full-body training with one of our highly skilled fitness coaches. We also offer a personalized nutritional program combining sensible weight management and dietary consulting.
In addition, the other services we offer help maintain and enhance your quality of life. We provide a computer driving simulator to improve your driving skills, special equipment for brain exercises to enhance your acuity, aerobic sessions, yoga classes and our MedSpa for non-surgical body contouring and facial rejuvenation.
We also provide Physical Therapy services for ALL AGES not just mature adults! Our medically supervised Physical Therapy services and our caring Physical Therapists help you get the most out of your treatment. Nifty after Fifty® has Physical Therapy locations in both Orange and Los Angeles Counties and accepts most types of insurances including Medicare.
Nifty after Fifty® is much more than a Fitness & Wellness Center…It is a place where you can revive, refresh and take charge for a richer and more rewarding rest of your life! Do something good for yourself and join us!
Why Nifty After Fifty?
Industry Position
The business case is compelling. A Nifty After Fifty franchise is ideal for entrepreneurs seeking a business opportunity in the rapidly expanding health and fitness industry. People 40 and over have different fitness needs than younger age groups. Nifty After Fifty has developed its business plan exclusively for this fast-growing group of consumers.
With over 76 million aging Baby Boomers in America, the need for health and wellness products and services has never been greater. It’s an opportunity that gives entrepreneurs the chance to become a part of a $14.8 billion dollar industry.
We’re seeking strategic franchise partners to help build and spread our success as part of this multi-billion dollar industry. The opportunity has never been better. Our ability to empower you has never been stronger. And our franchise support is second to none.
We are proud of our niche market business concept and look forward to sharing some of the unique ideas, programs and specialized services that make Nifty after Fifty the right opportunity at the right time.
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