NYLO has set the goal of having 50 hotels open or under construction by end of 2012. This includes both NYLO and XP by NYLO hotels. NYLO's growth plan will be accomplished by pursuing two avenues simultaneously:
1. Corporate owned, developed and operated hotels, and
2. Franchise agreements with third party owners, developers and operators.
As a core part of its business plan, NYLO made the strategic decision not to launch the franchising until it had developed, constructed and operated at least a few corporately owned hotels in order to fully understand the product from a developer's perspective.
NYLO will continue to corporately develop, own and operated additional hotels going forward; however,
franchising will play an increasingly significant role in the brand's growth. NYLO first made the brands available for franchising in February 2008 and has filed a franchise disclosure document (FDD) in 47 states and is therefore licensed to sell franchises in 47 states.
NYLO offers developers and franchisees an innovative concept that is efficient to construct and the personal support of its experienced senior management team.
NYLO Hotels offer a new class of hotels that combines the dynamic qualities of loft-style living with the best-of-industry features of leading hotel brands. The properties – featuring bright, spacious loft accommodations; state-of-the-art business center; gym, and 24-hour-healthy-alternatives restaurant and bar – will cater to business travelers seeking an energized alternative to the bland, one-size-fits-all experience typically found in mid-priced lodgings.
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