Pearle Vision is one of the largest eye care franchise retailers in North America. Built around the neighborhood doctor, Pearle Vision allows local business operators to provide genuine eye care to their patients with the support and resources of the Pearle Vision brand.
How Pearle Vision attracts patients
$35 million marketing program. Pearle Vision has built an iconic brand for five decades, and we continue to invest in the brand through television advertising, local events planning, strategic use of social media, a comprehensive local marketing toolkit, and a dedicated field marketing team to help you build strategic relationships.
Online scheduling. Pearle Vision’s website allows geo-targeted patient scheduling that makes it easy for patients to book appointments for exams, which in turn drives sales.
Comprehensive insurance partnerships. Our eye care franchise locations have access to some of the largest managed vision care plans in the United States.
How Pearle Vision leverages buying power
Buying power. Pearle Vision has more than 500 EyeCare Centers, which provides tremendous buying power that helps us secure deep discounts from vendors. Those discounts allow Pearle Vision Licensed Owners to maintain strong margins on frames, lenses and contact lenses, and lab equipment.
Business coaching. We provide dedicated business consultants to coach and counsel as you grow your business.
A network of peers eager to share ideas. Owning and running a business doesn’t have to be a lonely pursuit. Pearle Vision Licensed Owners share ideas and best practices. Pearle Vision Licensed Owners can also see how their EyeCare Centers are performing compared to peers, which helps you gauge performance and spot opportunities to boost performance.
How Pearle Vision saves time
Automatic inventory management. Pearle Vision’s frame supply chain is tailored and responsive to each store’s particular needs. Our systems spot buying patterns at your stores, and integrate the market intelligence of Luxottica’s 7,000+ worldwide EyeCare Centers. The system is designed to keep top sellers stocked and adjust inventory to boost turn rate in your optical center, allowing you to sell more frames and boost income. This automated supply chain allows you and your team to stay focused on patients rather than paperwork, and makes it easier for you to grow your business.
Insurance and billing support. We offer support for claims processing, billing and payment services. Our goal is to simplify the process of managing the business and free you and your staff to spend more time serving patients
Insurance, healthcare regulations and competitive pressures have squeezed margins for many in the optical field, forcing doctors to see more patients in order to maintain the financial health of their practices. Much of the industry is in the process of being commoditized, with “faster” and “cheaper” outweighing and sometimes threatening “quality.”
Pearle Vision remains committed to the doctor-patient relationship by providing education and support that allows doctors to change lives. We have carved a niche in the industry as a premium service provider that offers mid- to high-end corrective lenses. With the rise of Accountable Care Organizations that base reimbursement rates on the quality of clinical outcomes, we expect quality care to be rewarded, and we are equipping our Licensed Owners with the tools, and education opportunities they need to provide superior service.
At Pearle Vision, we strive to be the affiliate of choice for passionate and entrepreneurial operators who today embody the same values our founder Dr. Stanley Pearle had in 1961. Together we will turn an iconic brand into an even bigger network of eye care destinations patients can trust to protect and improve their vision.