DISCOVER THE PETLAND FRANCHISE OPPORTUNITY!

Owning a Petland store is an exhilarating and rewarding experience. Bringing people and animals together and helping them with all of their needs is like no other business. Owning a Petland store also offers you many advantages:

• More than 45 years of experience in serving millions of customers
• Petland's experienced team will guide you every step of the way
• The Petland corporate staff has one focus: your success
• Franchisee opportunities not only in the U.S. but throughout the world
• Petland provides you with extensive training before and after the opening of your Petland store
• Turn your love of pets into a rewarding career

Experience Makes the Difference

The Petland Corporation has 45 years of experience in specialty pet retail operations and franchisee support. From initial site selection, lease negotiations, store design, construction, merchandising, supply-chain resources for pets and pet merchandise, to marketing, advertising and the accounting services to provide accurate and timely feed back to guide each Petland franchise to its full potential.

The Petland operating system offers the resources and support for each franchisee to grow their business to its full market potential. You can expect your results to be commensurate with your ability to execute the unique Petland business method.

Petland consistently ranks as one of the top 500 franchises in the United States!

PETLAND CULTURE

The Petland franchised business model is unique in a retail universe where virtually every retailer is looking for a way to remove the human element from their business. They want to create the illusion of great customer service but they attempt to do it with minimum waged, poorly trained and poorly led store associates. Most retailers today view employees as an expense; at Petland we know they are an investment.

Petland defines its sales team members as Pet Counselors. Our comprehensive training resources are the key to developing a team of Pet Counselors who educate and inform our customers. This focus on providing a Petland pet experience with personal service in a fun, positive pet focused environment. The Petland Pet Counselor is the key factor in Petland stores achieving remarkable sales per square foot and exceptional margins on the sales of specialty products.

Our focus on differentiating our stores from the other pet retail stores through our Pet Counselors not only drives our sales and our margins; it endears our customers to Petland. This focus on delivering a unique and positive pet experience we call "retailtainment" drives traffic to our stores, generates tremendous word of mouth marketing and the opportunity to generate a great return on investment.

TRAINING

Petland's unique approach to specialty pet retail and the ability to separate and differentiate our stores from the big box pet stores and the smaller stores that focus on pet foods and basic supplies is achieved through the talent of the Petland franchisee and the talent of the Pet Counselors they employ. You don't have to be a pet expert to purchase a Petland franchise. Petland prides itself on the best training programs in the industry for you and your staff. If you love animals, have a desire to succeed and are committed to building a team of Pet Counselors and Animal Care Technicians to help you carry out your business plan, you will be a successful franchise owner.

Petland provides you with 6 weeks of training before and surrounding the opening of your Petland store; three weeks at our corporate headquarters and three weeks at your new store. You'll learn the business of operating a Petland store including financial management, supervision of personnel, animal care techniques, inventory management, merchandising, community relations, and marketing programs. Petland will also provide you with comprehensive operations manuals and videos for reference and to assist you in the ongoing training of your personnel. Throughout the year, Petland also offers training programs for you and your key managers, as well as regional training opportunities.

Management Training

Petland offers a comprehensive management training program to prepare each new franchisee to execute the Petland Operating System. From recruiting and training skills, to planning and organizing, to buying and merchandising, to financial statement analysis, the training focuses on preparing each new franchisee to succeed. This one-week classroom training program is strategic in nature and teaches the mind set necessary to guide a Petland store to its full market potential. This program teaches "why" we do what we do.

Hands-On Training

Petland's hands on training program provides one week of tactical training in a high volume Petland training store and covers opening procedures, closing procedures, pet care, merchandising, buying, scheduling, and leading a real team of Pet Counselors and animal care associates. This program teaches the "how" we do what we do.

Inventory Control Management

This specialized class teaches franchisees and their associates the systems necessary to monitor inventory, improve margins and the methods for effective and efficient buying practices.

Sales Manager Training

This specialized class teaches franchisees and their associates the best systems for effective recruiting and Pet Counselor development.

Pet Counselor 101

This class is offered in the Petland Business Improvement Center and regionally directly to Petland Pet Counselors.