The Leader in Early Education and Care®, Primrose partners with parents to help children build the right foundation for future learning and life. Our goal is to provide premier, innovative, research-based early education and care that families can trust.

Primrose Schools is not only The Leader in Early Education and Care®, we are the only early education franchise company to offer a time-tested Balanced Learning® approach aligned to early learning standards and developed alongside top early education experts. Many of these experts also serve on our Education Advisory Board which is tasked with the continuous improvement of our education curriculum and training programs.

Utilizing annual student assessments, a separate full-time team of early education experts studies current research and carefully strengthens each component of the Balanced Learning Curriculum. This insures the most rewarding educational experience possible for children and their families. True to our philosophy, at Primrose, we never stop growing and learning.

The early education market is blooming.

Demand for high-quality, early education and care has never been higher in the United States. A 2010 McKinsey report on education reform shows that early education does more for a child's chance for success in school and in life than at any other time in their development. The latest research shows that a newborn's brain is only about one-quarter the size of an adult's. It grows to approximately 80 percent of its adult size by three years of age and 90 percent by age five.* Not surprisingly then, an estimated 12.5 million children under the age of 4 are enrolled in some form of child care at any given time.**

As more and more parents value this critical time in a child's development, Primrose Schools®, as The Leader in Early Education and Care®, is ideally positioned to address the growing need for excellent, innovative care and early childhood education nationwide.

Ranked in 2015 and 2016 as one of the top and fastest growing franchises by Forbes and Inc. Magazine, Primrose recently enjoyed an all-time high in system revenue, which included the strongest quarter on record in the company's over 35 year history. We like to think it comes from planting the best seeds in the right soil.

Get a better education franchise.

Exclusive Curriculum

Our Balanced Learning® curriculum and approach was developed with top early education experts to ensure a trusted, purposeful, school experience and is valued by many working and stay-at-home parents.

Better Student Outcomes

Primrose students on average rank higher on a nationally normed early learning assessment than most children of the same age.

Education Accreditation

Primrose Schools chose an early education accreditation instead of a child care accreditation. Our AdvancED® accreditation is the highest level an early learning school can achieve.

Premium Value

Primrose parents understand that high-quality educational child care is worth the investment.

We build our schools with a strong structural support system.

Our level of integrated marketing, training and support helps you build the strongest foundation possible. In addition to curriculum and operational support we supply an innovative, first-class marketing program including:

• A new school opening plan
• A pre-opening marketing plan
• Prospect-to-parent, parent-to-partner sales processes and training
• Individual school web pages
• Local community marketing support materials (advertising, email and direct mail templates)
• Marketing kits to support school events
• School listings on geographically- appropriate landing pages
• Advertising placed by our marketing support team
• Online advertising support
• Automated CRM system for tracking, measuring and continually improving prospect-to-parent sales processes for enrollment