Simple Computer Repair was a brand that was developed out of personal necessity and a clear understanding for consumer market demand. Mr. Jim Brock has had one of the most decorated business careers anyone could have and had recently sold his telecommunications company for a successful exit. Although he wasn’t exactly looking for new business opportunities for to start another company, the technology repair market segment in a way jumped up and bit him.
He was shopping as a consumer in a big box retailer who offered IT repair services one day when it became painfully obvious that the service options for customers just weren’t there. IT “professionals” either preferred to sell items to the customer than fix the device in question or they weren’t professional at all and were working from a basement in some residential neighborhood. Yet at the same time, the number of devices in any household or business was growing each year by leaps and bounds. The combination of market trends led Mr. Brock to see the potential for technology repair and Simple Computer Repair was born in 2008.
The concept started as a single retail location in a high traffic strip center. The unit was designed to be open, highly visible and allow customers see and interact with the techs doing the work in order to create transparency and open communication between customer and service provider. Locations were clean, easily accessible and the company’s mantra was to communicate with the customer in a way that didn’t make them feel inept with technology like many IT service providers tend to do.
Computer Repair quickly became a significant player in the Las Vegas market as two additional corporate stores were opened over the coming years. With this growth and increasing demand on resources, staffing and operational management, the need to scale quicker and leverage independent business ownership became more and more evident which supported the concept of franchise development.
The market segment for technology repair franchises was beginning to take shape in 2012 when Mr. Brock entered the market. Concepts were beginning to open as franchise brands in several markets and there were a couple of industry leaders who initially had taken leadership positions with in the IT franchise space.
Why the computer repair industry?
- Exponential Growth - every business, home and individual is adding technology devices to their lifestyle and the reliance on these devices increases daily.
- Scalable need for services, repair, parts, refurbished device sales are growing in demand in markets around the world
- The industry is still not defined for repair services, only options are specific to phones or to retail and selling the goods.
Why a Simple Computer Repair Franchise?
- Wide range of service offerings all with high margin work and repeat business.
- Consistent and effective marketing model that creates opportunities and finds new customers.
- Low initial investment for a retail model with high ROI from strong margin work.