Slumberland is a privately held company with 50 years experience in the furniture industry, and over 40 years of franchising experience. Since first opening as a mattress specialty shop in 1967, we have expanded our product mix and grown to 53 corporate and 74 franchise stores across 12 states. We enjoy a strong brand position in the US furniture industry with unbroken consecutive years of growth. Slumberland holds the largest combined market in share in the Central and Midwest United States and is the region’s premier home furnishing retailer.
IT'S A GOOD LIFE
Slumberland’s mission is to improve the life of each customer through a positive shopping experience, affordable furniture options, and a commitment to community giving. Our brand statement, “It’s a good life,” reflects our belief that furniture is more than a place to sit or sleep; it’s the sofa where the family gathers, the dining table that inspires conversation, or the bedroom where you recharge for tomorrow’s adventure. In short, it’s what turns a house into a comfortable home, where life’s simple joys can be celebrated every day.
BRANDS AND PRODUCT LINE
The Slumberland family of stores is proud to be America’s largest seller of La-Z-Boy products, and a regional leader in Sealy and Simmons brand mattresses. We take pride in our strong partnerships with some of America’s most trusted furniture brands: La-Z-Boy, Sealy, Simmons, Broyhill, Ashley, Tempur-Pedic and more. Our product line includes a wide selection of mattresses from promotional to premium, living room furniture including sofas, reclining furniture, tables and accessories, master bedroom furniture, dining sets, home office pieces and home entertainment consoles.
MERCHANDISE AND MARKETING STRATEGIES
No other regional furniture retailer has achieved our level of market penetration. Our merchandising program offers franchisees a clearly defined strategy focused on fast-turning products at competitive price points offering the best style, value and quality. We distribute furniture to our stores through three regional distribution centers (St. Paul, MN; Baraboo, WI; and Beresford, SD), which allows us to ship multiple truckloads to stores many times a week to meet merchandise needs and to mitigate large backroom inventory levels.
Slumberland Furniture’s marketing philosophy combines convenient, high profile locations with name brand merchandise, high-impact advertising, and a value-added approach to the customer. All advertising is produced in-house by our award-winning creative and production team. Slumberland is a dominant advertiser and striving to be #1 in top-of-mind-awareness for home furnishings by offering at least 75 unique TV spots each year, 52+ newspaper circulars per year, monthly direct mail offers and targeted specialty mailers, and a full-scale, integrated digital marketing and social media strategy.
JOIN OUR SUCCESS!
We continue to build out our network and are interested in connecting with independent operators and entrepreneurs seeking to join our Slumberland family. Opportunities are available across the Midwest with open markets in all of the states below. If you are committed to serving customers with excellence and operating your business with enthusiasm and integrity we would be pleased to hear from you.
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