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Franchise Slumberland

Investments

$545,500

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Short information

$545,500

$545,500

Investments

$100,000

$100,000

Minimum Cash

2

2

Wishing to buy

1967

1967

Year Brand Started

127

127

Offices

1974

1974

Year Franchising Started

Franchise Slumberland

Investments

$545,500

Offices

127

Franchise Fee

$30,000 - $50,000

Short information

1967

Year Brand Started

1974

Year Franchising Started

About Franchise

Slumberland is a privately held company with 50 years experience in the furniture industry, and over 40 years of franchising experience. Since first opening as a mattress specialty shop in 1967, we have expanded our product mix and grown to 53 corporate and 74 franchise stores across 12 states. We enjoy a strong brand position in the US furniture industry with unbroken consecutive years of growth. Slumberland holds the largest combined market in share in the Central and Midwest United States and is the region’s premier home furnishing retailer.

IT'S A GOOD LIFE

Slumberland’s mission is to improve the life of each customer through a positive shopping experience, affordable furniture options, and a commitment to community giving. Our brand statement, “It’s a good life,” reflects our belief that furniture is more than a place to sit or sleep; it’s the sofa where the family gathers, the dining table that inspires conversation, or the bedroom where you recharge for tomorrow’s adventure. In short, it’s what turns a house into a comfortable home, where life’s simple joys can be celebrated every day.

Franchise Slumberland

BRANDS AND PRODUCT LINE

The Slumberland family of stores is proud to be America’s largest seller of La-Z-Boy products, and a regional leader in Sealy and Simmons brand mattresses. We take pride in our strong partnerships with some of America’s most trusted furniture brands: La-Z-Boy, Sealy, Simmons, Broyhill, Ashley, Tempur-Pedic and more. Our product line includes a wide selection of mattresses from promotional to premium, living room furniture including sofas, reclining furniture, tables and accessories, master bedroom furniture, dining sets, home office pieces and home entertainment consoles.

MERCHANDISE AND MARKETING STRATEGIES

No other regional furniture retailer has achieved our level of market penetration. Our merchandising program offers franchisees a clearly defined strategy focused on fast-turning products at competitive price points offering the best style, value and quality. We distribute furniture to our stores through three regional distribution centers (St. Paul, MN; Baraboo, WI; and Beresford, SD), which allows us to ship multiple truckloads to stores many times a week to meet merchandise needs and to mitigate large backroom inventory levels.

Slumberland Furniture’s marketing philosophy combines convenient, high profile locations with name brand merchandise, high-impact advertising, and a value-added approach to the customer. All advertising is produced in-house by our award-winning creative and production team. Slumberland is a dominant advertiser and striving to be #1 in top-of-mind-awareness for home furnishings by offering at least 75 unique TV spots each year, 52+ newspaper circulars per year, monthly direct mail offers and targeted specialty mailers, and a full-scale, integrated digital marketing and social media strategy.

Franchise Slumberland

JOIN OUR SUCCESS!

We continue to build out our network and are interested in connecting with independent operators and entrepreneurs seeking to join our Slumberland family. Opportunities are available across the Midwest with open markets in all of the states below. If you are committed to serving customers with excellence and operating your business with enthusiasm and integrity we would be pleased to hear from you.

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Finance Information

Investments: $545,500 – $1,994,000

Franchise fee: $30,000 - $50,000

Royalty fee: 3%

Minimum Cash: $100,000

Net Worth: $300,000

Training and Support

FOCUSED ON YOUR SUCCESS

Our talented teams are ready to help you succeed with:

  • Site Selection
  • Store Planning & Design
  • Merchandising
  • Logistics & Distribution
  • Advertising, Marketing & Social Media
  • Sales Training
  • Technology & Systems Training & Support
  • Operations Training & Support

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Training

Yes

Business Type

Franchise

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