Are You Ready to Get in the Game? Become a SportsXpress Franchise Partner Today!
LOCAL SPORTS MARKET & LIFESTYLE
Community sport is as American as apple pie. Fans participate in, and are passionate about, local sports. They are engaged at a personal, grassroots level making community sports an important part of their identity. It’s an active on-the-go lifestyle!
21.5 MILLION YOUTH (AGE 6-17) PLAY ORGANIZED LOCAL SPORTS. (75% OF ALL BOYS AND 69% OF ALL GIRLS)
90% OF PARENTS WITH CHILDREN ON A TEAM ATTEND AT LEAST ONE GAME A WEEK.
SportsXpress is a grassroots, multi-media publishing platform dedicated exclusively to the community sports lifestyle! We’re all about the athletes, their teams, coaches, families, volunteers and fans. We publish real life stories and include all ages (youth to senior) and skill levels (recreation to high performance).
Our playbook was derived from the evident lack of coverage of local organized amateur sports. Through discussions with numerous groups and associations we also discovered people involved in local sports view it as more of a “lifestyle” – an important part of their identity. Later, we discovered the local sports scene is one of the largest lifestyle segments in any community and across the country – one that we call an “untapped market” – until now! Connect with sports fans where they play. Reach households with higher incomes, higher education and high discretionary expenditures by connecting through their lifestyle.
Get in the Game – THE STATS
72% of Americans (more than 240,000,000 people) aged 6 and older are physically active.1
60% of boys and 47% of girls are already on teams by age 6.2
61% of boys and 34% of girls say sports are “a big part of who they are”. This reinforces just how deeply most American youth care about sports.2
Research shows that spending on sports has grown – up to 10.5% of gross income per family/household.3
Our communities are active and creating tremendous opportunities!
(Source: 1. Physical Activity Council 2014 Participation Report, 2. The Sports and Fitness Industry Association and ESPN 2013, 3. New York Times, Jan. 17, 2015 )
WE FOCUS ON THE BUSINESS-SIDE OF THE LOCAL SPORTS SCENE
This is a sales-first multi media career focused on the business-side of the local sports scene. You do not have to be a publisher, journalist or a designer. You are supported with professional editors, designers and media team.
THE LOCAL MULTI MEDIA ADVERTISING MARKET:
Local media advertising spending is forecast to be over $100 Billion a year in traditional media (IE: print, radio, etc.) through 2020. Digital advertising spend is forecast to reach $66 Billion a year over the same time period. (Source: BIA/Kelsey)
The Role of a Franchise Partner
- Sports leader/connection for your community
- Building relations with sport teams and organizations
- Selling advertising and sponsorship programs
- Coaching ‘user generated’ content creation