Why choose The Inside Coup®?
The Inside Coup® has created a much-needed, fresh approach to a multi-billion dollar a year industry by publishing a high-end direct mail magazine with a catalog look and feel and also provides cross media solutions that encompass mobile, digital, email and social technologies for powerful, data driven marketing campaigns!
The Inside Coup® is a dynamic magazine with a powerful identity in mailboxes which ensures a favorable ROI for our advertising partners, and in return provides a solid recurring income for our franchisees. All markets are laser custom to meet the specific needs of each candidate.
Meaning, we can carve out a territory that dictates how much of the market you want to control. We have options for a single franchisees to run a small area on their own or for market developers that hire a sales team and run a market of 30+ zones and 600k+ in circulation. All dependent upon the designated market area.
The Inside Coup® mails to demographically specific homes with pre-qualified income and home values. Our target market is the advertisers coveted demographic of women 25-64. The Inside Coup® also has an above average industry retention maintaining its position of 65-70% repeat advertisers.
A Few Perks to Owning The Inside Coup Franchise
- A franchise program that is more dynamic than its competitors
- Low overhead - High Margins
- An investment business that quickly generates revenue
- Business that offers recurring revenue
- Multiple revenue streams
- Unparalleled corporate support
- Digital sales presentation tools
- Professional graphics design team
- Proven Proprietary sales system
- Custom CRM on-line portal
- Working from home
- Requires no nights, no weekends, no Holidays
- No/few employees
- Virtually no ongoing overhead expenses
The Inside Coup Product Difference
- Unique size and format - A beautiful, glossy magazine
- Free standing in mailboxes
- Beautiful design on covers and throughout the pages
- 60# paper for a quality look and feel
- Advertorials. Content is KING in marketing
- The perfect circulation. 20K household per zone
- The right demographics
- Postcards for pennies, yes pennies
- Digital exposure for online, social media and mobile access
- Annual awards and engaging contests for readers and advertisers