POWERFUL BRAND RECOGNITION
The Grand Palms Tanning Resort & Sunless Spa brand has a strong reputation for extremely unique, high-end spas featuring state-of-the-art equipment and friendly and knowledgeable staff, all at an exceptional value. This unique combination creates an escape from the ordinary tanning experience for thousands of happy customers who keep coming back week after week, year after year. Your new tanning resort and sunless spa will be marketed with materials that promote our highly recognizable and respected brand. Every time a new and successful The Grand Palms Tanning Resort & Sunless Spa franchise is launched, all franchisees benefit from the increased brand recognition and excitement generated by the continuing growth of the company.
AUTOMATED INTERNAL SYSTEMS
At The Grand Palms Tanning Resort & Sunless Spa, we use a specialized industry software system to provide automated billing, inventory management, equipment control and management tracking capabilities. Our advanced information systems allow all franchisees to track membership data, tanning activity, sales information and seasonal fluctuations in a timely fashion. We also use this information to develop marketing campaigns and special promotions company-wide that optimize revenue and minimize seasonal fluctuations.
GROUP PURCHASING POWER
The Grand Palms Tanning Resort & Sunless Spa franchisees enjoy vendor pricing and continuous vendor support that is unparalleled in the industry. We are proud to feature best-in-class tanning equipment from the world’s most technologically advanced manufacturers. To help you offer the ultimate tanning experience to your customers, we continually strive to secure discounted pricing on the finest equipment. We leverage our group purchasing power to obtain discounts on lotions and related products, tanning lamps, printing, media, insurance and more, covering virtually everything you will need to open and operate your own tanning resort and sunless spa.
Our owners/leadership staff offer continuous support to help you maximize your business opportunities year after year. You benefit from our experience in evaluating, implementing and continually refining a highly successful business model. We offer routine performance evaluations of your tanning resort and sunless spa through regular operations meetings as well as periodic on-site visits so that you and your team can continue to maximize your potential. This ongoing consultation and support is designed to help you make the most of your business opportunities.
PARTNERS THROUGHOUT THE ENTIRE PROCESS
We’re with you throughout your Grand Palms Tanning Resort & Sunless Spa career. From selecting your site, to training you and your employees, to your Grand Opening and beyond, we are there to offer guidance, answer questions, give advice and make suggestions to help create and sustain a professional and sound investment. Side by side, we’ll help you with all of the following:
SELECTING YOUR SITE
We will advise you on one of your most important decisions – where your franchise will be located. We will gladly assist you with identifying locations that fit the proven profile of other successful Grand Palms locations.
BUILDING YOUR OWN RESORT & SUNLESS SPA
We will help you prepare your salon for opening day by:
- Guiding you through the design and construction process.
- Providing you access to our proven team of vendors including; general contractors, construction consultants, electrical and HVAC experts and more. These vendors’ experience with The Grand Palms Tanning Resort & Sunless Spa will not only result in substantial tenant-finish savings, but also a quicker timeline to opening your salon. We will ensure you’ll get all the support you need to set you up for success from day 1.
- Assisting you with your purchases of everything from our approved point-of-sale systems and operating software, to our state-of-the-art sunbed and sunless tanning equipment, insurance, phone systems, and full line of professional tanning and skin products and accessories.
- Providing you with a comprehensive Grand Opening checklist that will guide you through the construction and pre-opening phase of your project in a timely and efficient manner. In addition, we will be right there with you at every step to make sure your construction process is rewarding, educational and free of headaches and cost overruns.
Our state-of-the-art equipment is a major component to the success of The Grand Palms Tanning Resort & Sunless Spa. To help you with this critical aspect of the business we provide you with the following:
- Assistance in designing the proper tanning bed mix for your particular salon.
- Introductions to leasing and financing companies well-suited for your financial needs.
- Pre-negotiated group discounts on tanning beds and lamps via our supply network.
MARKETING YOUR SALON
In addition to your training outlined above, you’ll also benefit from:
- The right to use Grand Palms Tanning Resort & Sunless Spa name, logo, and trademarks.
- The Grand Palms Tanning Resort & Sunless Spa marketing team. Our marketing partners are seasoned professionals that understand the business, how to attract and retain customers and how to increase sales in each and every location. The team is there to not only manage the brand, but also advise franchisees on how to achieve the potential of each salon. A coordinated marketing effort ensures efficiency in your marketing spending.
- A turnkey marketing program to promote your grand opening – complete custom grand opening plan (including templates, artwork, advertising and sponsorship recommendations) and implementation guidelines. Our marketing consultants are on hand to guide you through the process.
- The Grand Palms Tanning Resort & Sunless Spa collective corporate marketing efforts are designed to drive traffic to your salon. Each franchisee pays a minimal advertising fee towards these efforts.
- Competitive rates for advertising and marketing campaigns through our ability to buy high-volume media placements, along with inexpensive exposure through our heavily visited website.
- A carefully managed and continually updated website and internet marketing program designed to push more customers to your location.
- Cutting-edge cooperative group marketing plans and programs.
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