Today 21 November
Updated 15 july 2020

Franchise The Scout Guide

Investments

$52,000

Franchise fee

$50,000

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Short information

$52,000

$52,000

Investments

33

33

Wishing to buy

2011

2011

Year Brand Started

59

59

Offices

2013

2013

Year Franchising Started

Franchise The Scout Guide

Investments

$52,000

Offices

59

Franchise Fee

50000

Short information

2011

Year Brand Started

2013

Year Franchising Started

About Franchise

A network of tastemakers and influencers in more than 60 communities nationwide who carefully curate city guides that highlight the premier artists, artisans, and entrepreneurs in their cities.

We believe in living well, and that everything you need to do so is in your community.

OUR MISSION

To find, celebrate, and share the unique, and connect those near and far with our discoveries.

OUR PROMISE

To provide inspiration and information for living beautifully, living well, and living like an insider wherever you are.

Franchise The Scout Guide

GET TO KNOW THE HEADQUARTERS TEAM

Onboarding

First things first, you'll connect with your assigned Account Manager and have a kick-off training call to review the timeline, checklists and all the to-do's in the upcoming months. You'll review our private Editor intranet myTSG, read the Editor Manual, and get organized to hit the ground running with Sales.

Business Planning

Our Senior Account Manager will walk you through budget templates, tips for managing costs and maximizing revenue, cash flow, and general business management.

Compliance

Our Compliance Director will walk you through all of our provided contracts and agreements so you feel comfortable answering questions from clients and photographers.

Sales

Our resident in-house Editor, Heather Sieg of TSG Charlottesville, will help you perfect your pitch and learn how to navigate common objections you may hear in your first few meetings.

PHOTOGRAPHY AND PRODUCTION

Creative

Our Co-Founder Christy Ford (the original TSG Photographer!) will speak to you and your photographer to help with best practices to bring your creative vision to life.

Production

Your Account Manager will bring you up to speed with the production process from photography, to design, to edits, to printing, and will help get you organized to hit your deadlines. Throughout design and production, you'll work closely with our Production Manager and your assigned Graphic Designer.

Franchise The Scout Guide

ONLINE GUIDE LAUNCH AND EDITORIAL

Online Launch

Our Digital Marketing Manager will help guide you through the purpose, audience, best practices and tools of the trade for each social media platform to help you grow your audience as you launch your first Guide.

Editorial

You'll speak with our national Editorial Director to understand how you can best engage with her to highlight your businesses on our national website.

BUSINESS IN A BOX

myTSG

A private intranet where Editors can log on and find supplementary resources for every step of the process, including digital versions of all spreads (organized by category and volume).

Editor Manual

A comprehensive how-to guide to reference throughout the process

Stationery & Sales Materials

Business cards, letterhead, thank you cards, sales postcards, media kits, rate cards, branded 'leave-behind' pieces, and more.

Ultimate Collection

Editors receive a copy of every city guide, and we will replenish the supply at their request.

Gallery

Finance Information

Investments: $52,000 – $62,000

Franchise fee: $50,000

Royalty fee: 10%

Training and Support

Account Manager 

A dedicated Account Manager to serve as point-person at HQ and answer any questions you may have.

Visit Headquarters

We welcome all of our Editors to come meet us at HQ.

Training Calls

We host monthly training calls on various parts of the lifecycle of producing a guide.

Editor Support

We have a private Facebook group where Editors are constantly supporting and interacting with one another.  

TSG Editor Conference

Every other year we host an Editor Conference for Franchisees and their teams. See the video above for scenes from the Welcome Dinner of our 2016 Editor Conference: Elevate.

Partner Requirements

We are looking for a tastemaker, an influencer, a connector. An advocate, an ambassador for all things local and unique to your city. We are seeking the ultimate insider to join our team of owners, and our movement to support the people who enhance our communities. 

Request Information

Complete the form below to get more information, including estimated costs to open and operate this franchise.

We never sell your information or share it with anyone other than the companies from which you have requested information.

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Training

Yes

Business Type

Franchise

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