Is Anybody Home?

When Thriveworks Founder, Dr. Anthony Centore, moved to Cambridge, Massachusetts in 2007, he was shocked to learn that even in the backyard of prestigious universities like Harvard, MIT, and Tufts–and even in one of the most saturated areas of licensed therapists in the country–finding a counselor or psychologist was still extremely difficult.

One day, determined to find out how difficult it would be to reach a counselor, he called 41 clinicians (who were paying for advertising to recruit new clients) and he reached exactly 41 voicemail greetings.

It didn’t take long for Dr. Centore to learn that this problem wasn’t just in his backyard. Problems were similar across the country; counseling practices were often poorly operated and this negatively affected client care and customer service. It wasn’t that therapists didn’t care about their clients. Many were struggling to offer good clinical care while simultaneously running a practice that met the customer service needs of their clients.

Starting or growing a counseling practice?

It’s Time to Consider Thriveworks

A Thriveworks franchise is a unique turn-key counseling businessopportunity unlike anything else in the field. Thriveworks is the country’s fastest growing brand of counseling centers and offers well-qualified franchisees a therapy practice with:

• A Proven Business Model
• A Unique Philosophy of Premium Care
• Ongoing Training & Mentorship
• Operations Support Including Scheduling, Billing, & Web Services
• A Thriving Community of Like-minded Franchisees
• Strong Brand Identity and Internet Presence
• A Protected Territory

The following pages provide a brief look into what it means to own and operate a Thriveworks brand counseling and coaching practice, and why a Thriveworks practice could be the right investment for your career and future.

Are you Ready?

Let’s grow together.

From a one-room windowless office, to one of the country’s fastest growing mental health brands, Thriveworks has reimagined and redefined the ‘counseling practice.’ Thriveworks is taking counseling into a new era; one where successful practices leverage technology, are focused on customer service, and deliver positive client experiences and outcomes. Thriveworks franchisees benefit from groundwork we’ve laid and receive:

• A proven and successful business model
• Ongoing mentorship, education, and business consulting and support
• Operational support including reception/scheduling, credentialing, medical billing
• Strong brand message, brand recognition, and online presence
• And much more

A growing industry.

The outpatient counseling industry is thriving and offers a rare tremendous opportunity.

• Americans spend about $44.5 billion every year on psychotherapy [i]
• There has been a widespread cultural shift away from inpatient care to outpatient mental health services
• Recent mental health parity laws mean that insurance companies must cover outpatient psychotherapy services [ii]

The time is now

As consumer demand increases for affordable and convenient counseling, Thriveworks must continue to expand in order to meet this demand. With both single and multi-unit franchise opportunities, we are seeking franchisees to open new locations nationwide.

In fact, many Thriveworks franchisees who began with one location, to meet overwhelming demand for their services, are now opening their 2nd, 3rd, 4th, even 5th location!

1. Turn-key Practice

A Thriveworks counseling franchise is a turn-key counseling practice. No re-inventing the wheel. Everything has been thought through thoroughly, from recruiting and retaining excellent providers, to offering a unique and high-quality experience to clients.

2. Operations Manual (& Proven Business Model)

Learn the details of our successful and proven business model. Our ops manual is over 400 pages and includes instruction on everything from how to select the best site for your practice, to how to greet a client in the waiting room. The operations manual is just the beginning. Thriveworks intranet includes thousands of pages of documents, including everything from print-on-demand promotional materials, to client intake paperwork, to employment contracts for your team members.

3. Training and Mentorship

Franchisees are mentored for the life of their franchises. This begins with 3 days of training at Thriveworks headquarters (including time at an active Thriveworks counseling location) and then on-site support at your location (yes, we’ll fly out to your location!). After that, franchises receive unlimited mentorship, provided typically weekly. But also image, at Thriveworks HQ we have an in-house recruiter, HR professionals, healthcare professionals, attorney, marketing professionals, web professionals, and more. Starting day one, you have everyone’s direct phone number—it’s pretty amazing (welcome to the tribe!). As a franchisee, the questions you’ll have in year one won’t be the same as the questions you’ll have in year 5. Thankfully, we’ve been in both places many times, and we can help.

4. Community

Interact and share experiences with like-minded Thriveworks business owners! Our community is extremely active with ongoing discussions online via our private discussion board. We also host a monthly training and group videoconference (lively discussion and great support). And then there’s “Thrivestock” our amazing yearly homecoming, conference, and celebration!

5. The “Family Effect”

Experience many group discounts and referral relationships, the family effect continues to grow with the Franchise community. To date, it includes credit card processing rates of 1.59%, modern office furniture at wholesale, discounts on Electronic Health Records (we’re the largest customer of a well-known national EHR provider), and a lot more.

6. Protected Territory

Other Thriveworks practices are helpful neighbors, not competitors. Experience the difference with a protected territory.

7. Trusted Premium Brand

Thriveworks has been featured in publications including CNN, Entrepreneur, Prevention, The Boston Globe, ABC & NBC news, Counseling Today, Chicago Tribune, Mashable, The New York Times, and many others. Own a practice capable of upholding Thriveworks quality standards.

8. Extensive Operations Support

Exhaustive backend support includes Credentialing, Medical Billing, Scheduling & Reception, Electronic Health Records, Website Development, and more! You won’t find anything like this anywhere.

9. Website Development and Promotion

Thriveworks web team is second to none. Benefit from a professional website and ongoing website development and maintenance. We’re #1 on many internet searches, beating both local providers and national companies.

10. Innovations and Technologies

From our counseling app “Therapy Buddy”, to expertise in online counseling, to online support chat, to technology for clients to provide review feedback by text, join a brand with a mindset for safe and productive innovation.

Bonus: Affordable

It’s affordable to convert a practice, or start one from scratch. Our franchise fees are the lowest in the industry. Our operational services, while incredible, are a fraction of the cost of DIY. We truly believe a Thriveworks practice can be launched and operated more affordably, and more effectively, than any other counseling practice in existence.