The Delicious Smell of (BBQ) Opportunity

Considered one of the best BBQ joints in the country, Uncle Willie's is an authentic BBQ restaurant that has established a reputation for preparing and serving delicious wood-smoked BBQ food — in the traditional southern style. We're talking mouthwatering delicacies like pulled pork, smoked chicken, baby back ribs, beef brisket and smoked sausage. Plus an array of hearty, rib-sticking (pun intended) sides like Carolina baked beans, black-eyed peas 'n rice, sweet potato & apples and Delta Queen coleslaw.

Now's your chance to join us at the BBQ pit.

BBQ is HOT

The sweet spot of the American restaurant landscape right now is clear: fresh, homemade quality served with maximum convenience. Americans are craving delicious, crafted foods and inviting atmosphere, but they desire value as well. That's why the number of U.S. fast casual BBQ units is on the rapid growth path. Today, as Americans head back out to eat in record numbers, the Uncle Willie's franchise opportunity offers a way to capitalize on this demand with a proven system for success.

The Menu Diversity Advantage

Yes, the name is Uncle Willie’s Smokehouse, but there’s way more to our menu than just smoked meat. And that means opportunity for our franchise owners. Our diversified menu broadens with opportunities in catering, and is also simple to execute. Our operators enjoy the ability to offer something for every appetite at every occasion.

Focused on Franchisees

Everything we do at Uncle Willie's is focused on franchisee success. We look at every aspect of our business and streamline it to reduce costs, increase efficiencies, improve ROI and bolster support for our franchisees' operations.

• A Recipe For Launching A Business: What is the best way to launch a business? By leveraging the power of a proven model with a team of experienced professionals dedicated to your success. On average, franchises are much more likely to succeed. According to the U.S. Department of Commerce, 95% of franchises are still in business after five years whereas self-launched businesses see a five-year success rate of only 47%.
• Multiple Streams for Income: Multiple streams of income offer multiple touch points. Private label sauces,apparel, catering, online ordering and delivery are a few ways to reach the same customer and offer them more services or products. This will keep them loyal to you and the brand.
• Incredible Support, Every Step Of The Way: Back in the day, Americans pulled together to achieve a common goal, The American Dream. That collaborative spirit lives on today in the Uncle Willie's franchise family. Our franchise owners will experience unwavering support through initial and ongoing training, as well as support from your assigned Franchise team.

A SMOKING Opportunity

• Smoked BBQ Is Here To Stay: No matter the economy, America loves its comfort food. And more than ever, diners are seeking out premium and specialty tastes. Without question, Uncle Willie's falls right into this sweet spot of American cravings, and that's not expected to change anytime soon.
• Early Development Opportunity: As an emerging brand, Uncle Willie's is experiencing exponential growth. The flexibility and potential with this brand will never be higher. Now is a particularly appetizing time to join us and be the first to bring Uncle Willie's to your community.
• Experienced Franchise Leadership: The same names that have propelled brands like Wayback Burgers, Edible Arrangements and Blimpie into the national spotlight are behind Uncle Willie's franchise trajectory.
• Low Investment with Multi-Unit Discounts
• Best Unit Economics in Class: Uncle Willie's has found many ways to make its operations efficient. Most notably, our average store is 2200-2800 sq. ft.

When you're ready to get smoking, let's talk franchising!

Request more information below now.

Training

How many people attend training? 
Up to two people are included in the training process as part of the initial franchise fee. Additional staff may attend for a fee. 

Marketing

I’m not a marketing expert. How do I build sales? 
Building sales takes effort on many different levels – from running your business with monitored food costs, to strong operations to local store marketing to most importantly, ensuring that you give every guest a reason to return. The Uncle Willie’s marketing team, which is supported by a third party agency, will assist you by creating national marketing initiatives and advertising to help build awareness and trial. Of course, operating a store that delights customers and interacts well with the community is also critical for word-of-mouth and repeat business. 

We encourage franchisees who are qualified to open multiple locations through our Area Developer Program. Based on your application and financial information, you may be eligible to purchase more than one Uncle Willie’s franchise up front and at a discounted rate. Alternatively, you may want to purchase a franchise, become familiar with the business, and then purchase your second or third franchise. 

What are the best locations for a new restaurant? 
Uncle Willie’s appeals to many different demographic groups. An appealing, accessible location is always critical. We will help you analyze potential buildings and locations based on our decades of experience to date. Your own observations of what has succeeded and what has not in your target markets are also invaluable. 

Who signs the lease? 
You, the franchisee, will sign the lease. 

What is the average size of an Uncle Willie’s location? 
The average traditional store is between 2,000 and 2,400 sq. ft. 

Who designs and builds the store? 
You will be provided with Uncle Willie’s custom design prototype plans and we will assist you in securing an architect and engineer, as well as identifying approved contractors.