Each Walls of Books® store introduces a unique culture of literacy and education within a community. Our goal is to consistently offer fair amounts to customers for buying and trading used and new books, create a family-friendly environment, and promote the many benefits of reading. From children to adults, we will offer a great selection of reasonably priced used books for every customer who steps through our doors.
The managers of Gottwals Franchising, Inc. are working to grow the Walls of Books® retail environment into a nationwide experience. We want Walls of Books® to be the most recognized hometown bookstore in the world. Drawing from years of business savvy and managerial experience, our team of knowledgeable professionals will continue to chart a forward-thinking course for the Walls of Books® organization. While offering a franchise model, we do not take a cookie-cutter approach. Each store is unique and reflects the character of the ownership and the community.
Our President and CEO, Shane Gottwals, brings years of retail management and bookselling experience. Under his leadership, Gottwals Books went from a single location in Warner Robins, GA to four locations over the course of three years. Seeing franchising as the best way to expand the concept, Gottwals Franchising, Inc. began offering franchises in June of 2012. We now have multiple privately-owned locations nationwide.
Rounding out the management team is Rebekah George as Store Support Lead, Christy Rozier as Retail Lead, Maddy Martin as Marketing Lead, and Crystal Milby as Chief Financial Officer. We all seek to build a personal relationship with each franchisee, making the entire process run smoothly. From start to finish, our support team is here every step of the way. On top of that, all the stores within the Walls of Books® system maintain daily, continuous interaction. We are a system of stores designed to help each other become better and better booksellers.
We would love to schedule a time to discuss your options and share more information about the great opportunities with Gottwals Franchising, Inc.
Gottwals Franchising, Inc. and its affiliates will guide you through every step of opening your store. We have resources for used/new book inventory, used/new shelving and fixtures, signage, and all the best educational toy lines in America!
Low Franchise Fee & Royalties
The total projected initial investment is $77,900 to $170,700. As with any business, start-up costs are not set in stone. Many factors will determine the total initial investment necessary to open your own Walls of Books® store. We have a low ongoing royalty. We aim to make this process as economical as possible.
There are many things to consider, including the franchise fee, fixtures, equipment, supplies, inventory, and on-hand cash. All of this is included in the projected startup cost. We always aim to be as economical as possible, but you have the prerogative to spend more (e.g. fancier bookshelves, additional software, etc.).
Franchisees receive a protected marketing territory as defined by the Franchise Agreement. This territory will be based on population density, demographics, traffic patterns, competition, and other factors.