A one-of-a-kind health club for the boomer generation
Timely, trailblazing and personally rewarding – own a business that improves the health of baby boomers and is redefining aging in America!
A concept right for the times
Welcyon, Fitness After 50, franchises health clubs designed for adults over 50 – a baby boomer concept that puts you at the cutting edge of demographic and healthcare trends.
Well planned and distinctly branded, our model makes you a fresh, innovative face in the thriving $22-billion health club industry and a frontrunner in the emerging field of active aging. What Curves® did for women's only clubs and Anytime Fitness® for 24/7 convenience clubs, together you and we can do for the fitness after 50 category.
A market ripe for a new idea
Some 100 million Americans – one in three – are 50 and older, and the market is growing by two million a year. In pursuit of longer, healthier lives, they are the fastest-growing group of health club members in this country. But many find traditional gyms overcrowded, overwhelming and underserviced, making the market ripe for a new idea. That's where you as a Welcyon, Fitness After 50, franchisee can be a game changer.
Here's our concept: Offer boomers a better experience and healthier results. Include more of what they want and need, like hands-on supervision, interactive user-friendly equipment, effective workouts and a welcoming environment. And back it with turnkey support to ensure your success.
A gym unlike any other
As a Welcyon franchisee, you bring to market a different kind of gym. The footprint is small and inviting, the ambiance warm and non-intimidating, and the highly structured workout program effective and reinvigorating. In fact, many members double their strength within months of joining.
Accentuating your unique approach, members exercise on safe, air-driven equipment usually found only in high-end wellness centers. Powered by smart card technology, these machines greet members by name, count reps and adjust future workouts based on performance.
Specially trained fitness coaches offer instruction and support along the way. And a social area allows members to connect with friends and attend wellness and other events that nurture a sense of community.
In short, you bring to market a modern-day "Cheers" – a gym and social gathering place that blends high tech and high touch to carve a niche no one else is filling.
Three reasons to be a Welcyon franchisee
We're a timely, differentiated concept in a proven industry that is expected to enjoy robust growth over the next decade. Our executive team is experienced, with steep backgrounds in both fitness and franchising. And our business model has a track record and offers several advantages that reduce risk. Here's more on these three key points:
1. Proven Industry, Timely Concept
Still far from saturating the market, the recession-resilient health club industry grew 10% between 2008-2010 alone and is projected to outpace population growth in the years ahead due largely to surging enrollment by baby boomers, a market segment in which we alone are specializing.
2. Capable Leadership
Co-founders Suzy and Tom Boerboom are longtime healthcare executives and active aging experts, having spent their careers working to improve the health of older adults. In fact, Tom is president of a $200-million, 50-site multi-state nursing home system ranked among the 40 largest by the American Healthcare Association.
What's more, the Boerbooms know the fitness business from the ground up, having successfully owned a chain of franchised health clubs. They've rounded their leadership team by adding marketing, real estate and franchisee coaching executives who helped build Snap Fitness® into a worldwide brand.
3. Solid Business Model
Before franchising our concept, we tested and refined it for more than two years in two corporate-owned locations. The result: Member satisfaction and retention rates well above the industry average.
Our flexible management structure allows you to be a semi-absentee owner and keep the security of your full-time job. The business model itself offers several advantages, including:
- A monthly annuity-like revenue stream from membership subscriptions
- Limited staffing requirements that reduce overhead and management headaches
- Turnkey support in the areas of real estate site selection and negotiation; club design and buildout; equipment procurement and installation; fitness programming and training; and Grand Opening marketing and year-round promotion.
Be part of a movement
Our vision is to redefine how America ages by improving the health and vitality of at least one million members. Joining us in this movement allows you to positively impact your community while bringing purpose and passion beyond profit to your bottom line.
Imagine yourself a trailblazer in a proven industry. Owner of a business on the cutting edge of today's most powerful lifestyle and demographic trends. Blessed with the personal satisfaction that comes from a healthy difference in the lives of your customers.
If these possibilities speak to you, seize the opportunity and take part in our Discovery Process. Learn why our model is a better fit – for your customers and for you – by filling out the form below.
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