What Is Window Genie?
You probably already know that Window Genie “cleans windows and a whole lot more.” While that “whole lot more” does mean additional services, it’s also about a culture 20 years in the making. The Window Genie culture is deeply rooted in integrity, ethics and a sincere desire to help our franchise partners succeed. Franchise owners represent the Window Genie brand and culture by running their businesses based on professionalism, reliability, loyalty and service.
Spending 20 years in the industry has its advantages. Window Genie has been able to evolve and grow into a nationally ranked leader in home services over the past 20 years because we’re constantly looking for ways to improve our services and how we do business. Our goal as a franchisor is to provide entrepreneurs the best opportunity possible to establish and grow a successful business.
At Window Genie, we’ve become a leader in our field by providing an affordable way for people to preserve and maintain their biggest investment. And through two decades of testing and perfecting our proven systems, we’ve created a great way for investors to grow their own franchise businesses.
The Big 3 – Window Genie’s Core Services
- Window Cleaning
- Window Tinting
- Pressure Washing
In addition, many of our franchisees choose to offer additional services tailored to suit their customer base. Some offer tile and grout cleaning. Many perform routine maintenance like gutter cleaning and — in colder markets — snow removal. With Window Genie’s focus on entrepreneurial-minded franchise owners, expansion of services is always open for discussion.
Our “Window Care” program rewards customer loyalty through discounts based on frequency of cleanings. This has been universally effective in increasing our number of repeat customers. We believe that simply treating our customers right and offering necessary, excellent services will drive repeat business. We’re looking for franchise partners with a desire to establish and maintain relationships with potential life-long customers in their communities.
How Are We Different From Our Competitors?
Our Brand Stands Out
Quick, can you recall the name of the last window cleaning company you saw in your market? Chances are, you can’t. Most are small, mom-and-pop businesses driving unmarked vans. They don’t wear uniforms and have a tendency to fade into the crowd. If you saw a purple-wrapped Window Genie van driving through your neighborhood, though, with our genie and purple lightning in the background, you’d remember it. That’s the idea behind all our services — stand out and make a positive impression on our customers.
We want customers to know they can rely on us to clean their windows, pressure wash their driveways, tint their windows for greater energy efficiency or security — and we also want customers to remember us. We created the genie as a way for our brand to stand out, and the lightning seemed like the most logical thing that would happen when you let that cleaning genie out of the bottle.
We Love Our Customers
Exceed a customer’s expectations and they’ll use you the next time. Every time.
We Do Background Checks
When was the last time you heard about a service provider who did background checks on their employees? When our franchise owners hire someone, we make sure they don’t have anything dangerous or violent in their backgrounds, or anything that would make our customers uncomfortable. We also make sure all field workers wear photo ID badges, and we email the pictures to our customers so they’ll know whom to expect at their front door. This is almost unheard of in an industry populated largely by single-operator businesses of sometimes-dubious repute. It builds trust and sets us apart.
What Do I Get For My Investment?
- Enough window cleaning equipment for two technicians
- Ladders and ladder racks for the Geniemobile
- Squeegees, scrapers, buckets, lead levelers and towels
- Pressure washing equipment
- Window Genie Glass Cleaner for promotion and resale
- Proprietary Office GenieTM software
- Instructive training videos
- Discounts on equipment and supplies
- National product and equipment affiliations
- Complete training for you and your lead technician at our in-house “window wall” training center
- Grand opening assistance
- Marketing and advertising programs, as well as publicity and PR assistance
- Ongoing field support
The most important way to promote your business may surprise you: It’s the vehicle you’ll use to store everything in. We take vans and custom-wrap them with the distinctive Window Genie mascot and purple lightning. Franchisees buy or lease the vans from us, although we encourage them to finance the cost of the vehicles rather than paying cash. Payments are typically about $450 per month. We call this custom van a Geniemobile, and it’s one of our most successful marketing strategies. We get customers from simply driving around town.