Auntie Anne’s® got its start in 1988 when Anne Belier bought a stand in a Pennsylvania farmer’s market. After some experimentation, “Auntie” Anne created a hand-rolled soft pretzel recipe that customers quickly dubbed “better than the best you’ve ever tasted.” The popularity of Auntie Anne’s® pretzels grew first by word of mouth, and then through franchised store locations. Around the world, guests savor Auntie Anne’s® fresh, hot, golden-brown soft pretzels in malls, airports and travel centers, colleges and universities, Walmarts®, military bases, and entertainment centers.
We’re actively seeking new franchisees for the following markets immediate and upcoming opportunities. If you believe one of these areas may be the right fit for you, please contact us today.
WHY AUNTIE ANNE’S®?
Product, purpose, and people are what set Auntie Anne’s® Pretzels apart from other franchise concepts. We equip aspiring business owners with the same know-how that turned a small farmer’s market stand into the world’s largest soft pretzel chain. Our strength and success as a franchise system have been proven since 1988.
OUR PRODUCT
The statement holds true, “It’s not a pretzel, it’s an Auntie Anne’s®.” Unique in flavor and texture, Auntie Anne’s soft pretzels stand above the rest. The quality of our soft pretzel dough, its hand-rolled, freshly-baked nature, along with the warm responsiveness of our crew members makes a visit to Auntie Anne’s®as comforting as the food. We pride ourselves on knowing and promoting best-in-class quick service experiences.
OUR PEOPLE
People are truly the secret ingredient to Auntie Anne’s® success. Behind the scenes, our Franchise Business Consultants and Corporate Support Teams work in tandem to boost franchise business operations through real estate, crew member training, register support, marketing, advertising, legal, operations, menu innovation, accounting, and more.
OUR PURPOSE
Auntie Anne’s® was founded on the motivation to help others. Our purpose is unchanged – we aspire to help others. That is why we do what we do; that is why we exist. From the first shovel that goes into the ground to build a new location to the clever quip that’s printed on our packaging to the relationships we build with our landlords, our franchisees, and our guests, we exist to help others.
FRANCHISE PROCESS
Since 1988, we have been making it easy to join our family. Our corporate support team will guide you through the process from initial interest to your first sale, and that’s just the beginning. We’ll continue to provide consulting and support to you on a regular basis. That’s what families do, right?
1 APPLICATION
Complete the application and review the FDD.
2 FINANCIALS
Review financials and financing options.
3 CONSTRUCTION
Hold site visits and real estate discussions.
4 GROUNDBREAKING
Finalize leasing details, and begin construction!
5 OPEN SHOP
Coordinate grand opening event, employee training, and location outreach.
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